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Kateter's picture

illustration killed the idea

Kateter
Activity Score 2029
Copywriter
fersvax's picture

What idea??? It's just a beautiful and different way to show the logo.

fersvax
Activity Score 1239
Art Director |

FER.

elmikel's picture

what??? the illustration saved the idea!

elmikel
Activity Score 1147
Illustrator
restless_r's picture

i don't know what's the main message here , but this is a very nice interpretation for the logo

restless_r
Activity Score 275
Art Director
antonioC's picture

im not sure if the art directors did such a good job in getting the idea crossed.. can someone explain ?

antonioC
Activity Score 30
Creative Director
jonft's picture

If it takes more than 3 secs to find out whats the idea...

jonft
Activity Score 264
Creative Director |

jono

no-ideas-original's picture

It may as well be the same advert 8 times, lame!

no-ideas-original
Activity Score 106
Other
zvoltex's picture

nice illustration

zvoltex
Activity Score 26
Graphic Designer
Beatboxer's picture

Honestly, i totally agree with Kateter.

This illustration confused my eyes for quite a few seconds.

Doesn't work for me.

Beatboxer
Activity Score 1517
Copywriter
ellehcimeo's picture

I'm not that familiar with their logo so it took me some time to figure it out too. After reading other's comments, I got it.
The illustration, though very nice and dynamic does detract from the look of their logo.

ellehcimeo
Activity Score 3376
Art Director
x-men's picture

I think they are better for outdoor. You need to see them from a certain distance to read the logo.

x-men
Activity Score 340
Creative Director
Made Of Ideas's picture

But if it's too much of a distance you don't see the image in the logo. I don't think these work.

Made Of Ideas
Activity Score 100
Graphic Designer
addyhoch10's picture

these are beeing forced into this logo form.
some of them are even hard to recognise as sportsmen.

addyhoch10
Activity Score 2592
Art Director
Rog's picture

Don't mind these.
Anyone here remember Ralph Steadman?

Rog
Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

ellehcimeo's picture

Good call. His stuff is really similar.

ellehcimeo
Activity Score 3376
Art Director
intriceight's picture

these are nice, but their logo is not established well enough (at least not here in the states) for this to work. i wear a pair of reebok and i would have had to do some head scratching had i not seen the title on the webpage.

intriceight
Activity Score 22
Graphic Designer
Umlaut's picture

Man I feel sorry for the average punter these days...

Umlaut
Activity Score 199
Creative Director |

Umlaut

epoc.mak's picture

Dear Mr. Prasoon Joshi

your ad looks fab it is a way to make logo look more strong with those strong illustrations.
It is a positive way to promote the brand as Reebok is made for sporty, strong and people who can take.

God Bless
Rattan

epoc.mak
Activity Score 90
Art Director |

Rattan Makkar

mockingbird's picture

i really dont understand why people have to show their critique every time someone does a good piece of work.

mockingbird
Activity Score 238
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