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Football

Campaign
Agency Network: 
Published/Aired: 
September 2012

Description

Print advertisement created by Feedback, Peru for Templex, within the category: Industrial, Agriculture.

Advertising Agency: Feedback, Lima, Peru
Creative Directors: Martín Matos, Holman Ciudad
Art Director: Luis Chávez
Copywriter: Martín Matos
Planner: Fernando Sattler
Retoucher: Rodrigo Cortez
Photographer: Juan Viacava
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Siddarth Basavaraj's picture

this is good of all of them

Siddarth Basavaraj
Activity Score 1673
Copywriter at Adsyndicate Services Pvt. Ltd. |

Love creating ads..

kaustubhmax's picture

to the point....nice work

kaustubhmax
Activity Score 55
Other
jackmancer2017's picture

It's glass that keeps the sound within? I don't get the visual then.

jackmancer2017
Activity Score 6992
Copywriter at Editor/Student
Nike Diesel's picture

What???
Tempered glass is a type of glass which is stronger compared with normal glass.
I don't get your "sound" comment...

Nike Diesel
Activity Score 13630
Art Director
jackmancer2017's picture

Ah, I just thought this was about 'sound-proof' windows.

jackmancer2017
Activity Score 6992
Copywriter at Editor/Student
karmacoin's picture

dude, are u serius? ball marks on the glass, soccer player kid, glass in one piece... got it?

karmacoin
Activity Score 688
niceidea's picture

Why is the boy sad? Shouldn't he be happy?

niceidea
Activity Score 133
Art Director at Bangalore
Nike Diesel's picture

Some children play rough and like to break things, especially windows ;)

Nike Diesel
Activity Score 13630
Art Director
niceidea's picture

cool

niceidea
Activity Score 133
Art Director at Bangalore
robthelad's picture

Good ad, instant message.

robthelad
Activity Score 120
Copywriter at Mobious Ltd & Rare Bit Ltd
dnyanesh's picture

ok

dnyanesh
Activity Score 115
Art Director at Pune
Temple's picture

Nice. It's good to see a print ad with a concept, and not the usual "X resembles Y" in the eye of the art director.

Temple
Activity Score 11341
Creative Director
vote4pedro's picture

Not believable for me. I didn't know a single kid growing up that intentionally tried to break windows. I once broke one by accident and was terrified.

vote4pedro
Activity Score 4601
Copywriter
robthelad's picture

The ad is creative not literal, the visual delivers the message, not the truth.

robthelad
Activity Score 120
Copywriter at Mobious Ltd & Rare Bit Ltd
P-syco's picture

Por qué el niño triste?

P-syco
Activity Score 267
kleenex's picture

I love the ads.

kleenex
Activity Score 51110
Web Designer/Developer
alishahid99's picture

Wonderful

alishahid99
Activity Score 13
Marketing Manager at Fauji Foundation
Roots's picture

I do not like the formula, is so good that ...
Good art direction

Roots
Activity Score 8
Art Director
rastaparta's picture

seems like the kid was trying to brake the glass many times!!! is that view correct?!? if so, the concept is wrong and suggests that kids are purposely mean!!

the other pieces of the campaign are far way better than this one because they are more natural!!... kids are upset because THE BROKE THEIR TOYS agains the glass. they are more concerned with the fact that they broke their source of amusement!

that's what makes sense to me in this campaign.

rastaparta
Activity Score 158
Art Director
andylefty's picture

very good point. I didn't see that in the other two.
This does seem the odd one out now.

andylefty
Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
imagineit's picture

love this ad!

imagineit
Activity Score 550
invinciblemoon's picture

The little boy doesn't need to be in the picture for this to still work.

invinciblemoon
Activity Score 5
Copywriter
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