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Yr's picture

strange artdirection after all (^: The IDEA is terrific though

Yr
Activity Score 168
Copywriter
Beatboxer's picture

Hmmm, strange indeed... But interesting approach, in my opinion.

It fits in Diesel.

Beatboxer
Activity Score 1517
Copywriter
Menomena's picture

Fashion

Menomena
Activity Score 52
Photographer
addyhoch10's picture

80's fashion, 80's photography. maybe some teeny girls will decorate their bedroom walls with it.

addyhoch10
Activity Score 2592
Art Director
Disco Munky's picture

These look the business, but they are just Diesel ads.

6/10

Disco Munky
Activity Score 3890
Art Director |

Doin' it for the points

Vicky's picture

The best campaign in a week.

Vicky
Activity Score 375
Creative Director
Fabian Kirner's picture

The best campaign in a month.

Fabian Kirner
Activity Score 270
Creative Director
Vicky's picture

well, in other words...the best campaign in 5 weeks!

Vicky
Activity Score 375
Creative Director
teenie's picture

These are all so...weird. I don't know what to think. I hate the "jeans for successful living" line, but the "human after all" is so off the wall, it's intriguing. It feels more like an awareness campaign than an ad, but at the same time it's saying something unique.

teenie
Activity Score 1894
Copywriter
Jet Propulsion Lab's picture

I never knew what to make of their tagline for a long time.
I don't hate it. But it doesn't give me a reason to love it, either.
But very interesting campaign as a whole. As least it's got a consistent theme throughout.
Some are just hilarious.

Jet Propulsion Lab
Activity Score 10679
Copywriter
bright rhino's picture

This one and the one where the kid breaks the human pod are my favorites.

bright rhino
Activity Score 118
Art Director
Fabian Kirner's picture

I bet: at least Bronze Lion!

Fabian Kirner
Activity Score 270
Creative Director
Punch's picture

IMPECABLE.
"Aquí también se opina en español y em português".

Punch
Activity Score 612
Creative Director |

"no silencies lo que no sabes expresar".

otto54's picture

ups they did it again...
grat camapign, great idea, ubelieveble execution...
bravissimi.

otto54
Activity Score 381
Art Director |

----------------------------
Advertising pass, pasta remain...

LAZ's picture

this is good.

the kids will love it for its 'coolness'.
and i think the execution is superb.

everybody is happy, everybody buys diesel

LAZ
Activity Score 288
Art Director
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