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Telephone

Published/Aired: 
March 2007
 Telephone

Description

The Pink Line helps and supports women being victims of violence and abuse.

Caption

Help is close. Call 0637518261

Advertising Agency: Saatchi & Saatchi, Rome, Italy
Creative Directors: Luca Albanese, Francesco Taddeucci, Juan Carlos Rodriguez
Art Directors: Arturo Vittorioso, Clarissa Biaggi
Copywriter: Jorg Riommi
Photographer: Giuseppe Di Vita
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B128's picture

I like...

Although on the other hand it looks like the bad guy is watching you through the holes. Spooky.

B128
Activity Score 392
Art Director
JTW926's picture

i definately agree...kind of creepy, although, it grabs you, and works really well

JTW926
Activity Score 184
Art Director
Stigset's picture

good idea ! maybe it woud be less spooky if it was in pink and not in black (but then again maybe it would be less serious)

Stigset
Activity Score 1454
Art Director
Arisca's picture

The horror! It doesn't convey any idea or imminence of rescue or hope, but rather seclusion and agony. Instead of opening it up they portray confinment. And is it just the ads that pop around here or italian adv. is just plain awful?

Arisca
Activity Score 164
Copywriter
mrtalented's picture

peeping hole + phone holes = help line?

weird logic, creepy art direction, fair concept.

mrtalented
Activity Score 2171
Creative Director
otto54's picture

i like that, clever and stight on the problem.

otto54
Activity Score 381
Art Director |

----------------------------
Advertising pass, pasta remain...

Saltsea's picture

Really poor and old-style.

Saltsea
Activity Score 319
Creative Director
matylski's picture

me gusta la idea! no se si es 100% clara para quien no le presta tanta atencion a los avisos publicitarios...pero me gusta!

matylski
Activity Score 18
Art Director
jorge21's picture

la idea esta buena pero tenia para ser explotada

jorge21
Activity Score 307
Copywriter |

Jorge Bryson

karim27sept's picture

that's ok

karim27sept
Activity Score 52
Art Director |

Karim

Capitalist's picture

I really like the thought behind this...

Capitalist
Activity Score 132
Copywriter |

No idea's too bad...

brandsurgeon's picture

Nice thought... maybe if the holes were just a bit larger...

brandsurgeon
Activity Score 693
Copywriter |

Most times, worst enemies used to be best friends...

Rog's picture

Sold.

Rog
Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

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