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Cyborg

Campaign
Agency Network: 
Published/Aired: 
November 2009
Telenet Print Ad -  Cyborg

Also From This Campaign 2

Description

Print advertisement created by Duval Guillaume, Belgium for Telenet, within the category: Electronics, Technology.

Caption

Faster online gaming.

Advertising Agency: Duval Guillaume
Creative Directors: Katrien Bottez, Peter Ampe
Copywriter: Tom Berth
Art Director: Geert De Rocker
Account handling: Eveline Vincke, Sylvie Verbruggen
Strategic Planner: Tom Theys
Media Planner: Davy Caluwaerts
Art Buyer: Ingrid Deuss
Print Producer: Ingrid Deuss
Retouching: Pixco Antwerpen / The Living Room
Graphic designer: Pixco Antwerpen / The Living Room
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Highest Rated

rolling.stone's picture

there is more to net than just gaming

they could have done it through other routes too

rolling.stone
Activity Score 2741
Copywriter at Delhi , India |

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~ Quite obviously, I have gathered no moss ! ~

jackmancer2017's picture

Hehe, great ;p I'm sure computer kids will get it.

jackmancer2017
tirthomitro's picture

cooooooooool!!!!!

tirthomitro
Activity Score 2758
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

JobstVonHeintze's picture

Like the unusual combination of a typical ingame graphic screenshot with the actual message of the client. Nice one.

JobstVonHeintze
Activity Score 65
Photographer
pierrelastname's picture

forced

pierrelastname
Activity Score 2869
Copywriter
Marlus Lau's picture

Idea = thumbs up.

Execution = crap.

Marlus Lau
Activity Score 1808
Art Director at Editora O Estado do Paraná / Pós-graduação na Unicuritiba
kylestebbins's picture

too forced.

robot > game
status bar > speed

robot carrying status bar > faster game?

hmm...

kylestebbins
Activity Score 77
Videographer at Roundscapes, LLC
Guest's picture

Poor execution - yes. Forced, not that much.

Your logic is flawed: I thnk the idea is that you can't fire, because it doesn't stream right(slow internet), ergo the loading bar, and not a shotgun. Kids should dig it.

To the point - the modeling is bad, the environment is ugly and the textures- repetitive. Overall the visual is not exciting or dramatic. Could we have an advancing enemy, suggesting the urgent need for a better internet connection?

Guest
silvi's picture

I don´t think this is forced. Only execution is weak. Idea is good.

silvi
Activity Score 4172
Copywriter
munirgee's picture

IDEA IS GREAT!!!!!! I love it...

munirgee
Activity Score 454
Creative Director at Pakistan |

M Munir Bhatti
http://twitter.com/munirgee | http://facebook.com/munirgee | http://www.xperts.net.pk

ranggamus's picture

I agree with Dzsoi, i'm an online war gamer myself, it's true. The idea is brilliant. But yes, the execution is crap, considering the online games now has a great 3D quality so eventhough the target is kid, for example, they do understand which artwork is good and which one is not, and this one is crap.

ranggamus
Activity Score 53
Bandung Institute of Technology
bobby666's picture

ok stuff. nothing great.

bobby666
Activity Score 1460
RMG Connect, India
bobby666's picture

ok stuff. nothing great.

bobby666
Activity Score 1460
RMG Connect, India
mcfly's picture

Great idea and a great execution.

Don't listen to the no-bodies who don't get the art direction - it is right.

Less is more. If it was a busy image then the idea would be lost.

mcfly
Activity Score 50
Graphic Designer
rolling.stone's picture

there is more to net than just gaming

they could have done it through other routes too

rolling.stone
Activity Score 2741
Copywriter at Delhi , India |

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~ Quite obviously, I have gathered no moss ! ~

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