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Psycho-carrot

Agency Network: 
Published/Aired: 
December 2010
Tefal Print Ad -  Psycho-carrot

Description

Print advertisement created by Saatchi & Saatchi, Israel for Tefal, within the category: House, Garden.

Caption

They won't see it coming.
Tefal blender with silence plus technology

Advertising Agency: BBR Saatchi & Saatchi, Tel Aviv, Israel
Chief Creative Officer: Yoram Levi
Creative Director: Eran Nir
Copywriter: Ido Maymon
Art Director: Idan Gilboa
VP Client Service: Gili Sasson
Account Supervisor: Nir Benesh
Account Executive: Adi Chefetz
Photoshop: Yaron Tzarfati
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morse's picture

Fun idea. :D

morse
Activity Score 18087
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

suresh90's picture

Nice idea !

suresh90
Activity Score 620
Art Director at visualizer |

www.creativevideoads.blogspot.com

reasonwhy's picture

I LOVE IT !!

reasonwhy
Activity Score 147
Art Director
CuriousPencil's picture

Not sure what annoys me most about this, given the wide range of choices. Is it that you can't really hand-blend a carrot? Or is it that it's about a silencer technology that isn't referred to? Or that they had to use a carrot because the only other 'tall fruit' is a banana and they couldn't risk being edgy?

Or is it just the fact that yet again someone's trying to squeeze their clumsy ideas into an ill-fitting and grossly overused cliche and hope that the audience will do their work for them?

CuriousPencil
Activity Score 4225
Copywriter
whatthefudge's picture

I'd love to see some of your work, Mr. Nothing-on-AOTW-is-ever-good-enough-for-me.

Oh, and a carrot is not a fruit. It's a root vegetable.

whatthefudge
Activity Score 1266
CuriousPencil's picture

Good point. Vegetable then. I'm still behind the rest of what I said. As for things not being good enough for me, the good stuff is. As for wanting to see my stuff? This isn't about my stuff.

CuriousPencil
Activity Score 4225
Copywriter
Billoughsby's picture

But what about the Photoshop work?

;)

Billoughsby
Activity Score 5150
Art Director |

That's it.

CuriousPencil's picture

Lol. I think every self-respecting carrot should be *allowed* a little 'shopping around the edges Billoughsby, especially if she's going in front of one of those monochrome HD cameras. They show up *every* fold and mudmark.

CuriousPencil
Activity Score 4225
Copywriter
Cutarica's picture

funny, but doesn't make me want to buy the blender.

Cutarica
Activity Score 3451
Illustrator
luispiter's picture

jajajaj its funny

luispiter
Activity Score 2756
comunication
aplloky's picture

Doesn't matter if you can't blend a carrot with the product. The idea is to illustrate what it does: blends food. Carrot is food so it works. It's a little white lie that wont make anyone hate the brand if they happend to think it can blend a carrot. It's fun and makes people want to know more about it, I like it.

aplloky
Activity Score 37
Copywriter
Thoran's picture

Concept was somewhat interesting...
But why would I blend a carrot?

Thoran
Activity Score 14
Art Director
kleenex's picture

To cook your baby food at home......

kleenex
Activity Score 51801
Web Designer/Developer
karpas's picture

pumpkin & carrot soup , carrot cake, carrot cream... mmmm yam yam

karpas
Activity Score 3
Art Director
Marlus Lau's picture

Nice.

Marlus Lau
Activity Score 1808
Art Director at Editora O Estado do Paraná / Pós-graduação na Unicuritiba
Roger Keynes's picture

Nice one, Centurion.

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

Tspot's picture

I like the idea, just not the silver carrot leaves.

Tspot
Activity Score 241
Copywriter
jackblack's picture

Poor carrot.

jackblack
Activity Score 2357
Art Director
andyStock's picture

I like this, it's fun regardless of whether or not you would 'blend a carrot' (although I often blend carrots when making soup, etc).

Just one thing - shouldn't it be 'They won't hear it coming'??

andyStock
Activity Score 666
thus's picture

My point is, can normal people understand at once without saying what it is there...?

thus
Activity Score 95
Art Director at A&D Advertising (Pvt) Ltd.
sarath.G's picture

good vision

sarath.G
Activity Score 14
Web Designer/Developer
daloprete's picture

Great, i love it, i dont care if it blends or not carrots, works.
Some green in the leaves would be better...

daloprete
Activity Score 50
Creative Director
daloprete's picture

mmm, sorry, b&w picture, dont need green leaves...

daloprete
Activity Score 50
Creative Director
Pombooie's picture

The only good thing about this ad has been The Curious Pencil's comments!

Pombooie
Activity Score 407
gdgiova's picture

I love it

gdgiova
Activity Score 8
Art Director
raw tuna's picture

Clever :D

raw tuna
Activity Score 837
General Manager
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