Agency Network: 
December 2010

Print advertisement created by Saatchi & Saatchi, Israel for Tefal, within the category: House, Garden.

They won't see it coming.
Tefal blender with silence plus technology

Advertising Agency: BBR Saatchi & Saatchi, Tel Aviv, Israel
Chief Creative Officer: Yoram Levi
Creative Director: Eran Nir
Copywriter: Ido Maymon
Art Director: Idan Gilboa
VP Client Service: Gili Sasson
Account Supervisor: Nir Benesh
Account Executive: Adi Chefetz
Photoshop: Yaron Tzarfati

Comments (26)

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morse's picture
Activity Score 18024

Fun idea. :D

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

suresh90's picture
Activity Score 620

Nice idea !

reasonwhy's picture
Activity Score 147


CuriousPencil's picture
Activity Score 4225

Not sure what annoys me most about this, given the wide range of choices. Is it that you can't really hand-blend a carrot? Or is it that it's about a silencer technology that isn't referred to? Or that they had to use a carrot because the only other 'tall fruit' is a banana and they couldn't risk being edgy?

Or is it just the fact that yet again someone's trying to squeeze their clumsy ideas into an ill-fitting and grossly overused cliche and hope that the audience will do their work for them?

whatthefudge's picture
Activity Score 1266

I'd love to see some of your work, Mr. Nothing-on-AOTW-is-ever-good-enough-for-me.

Oh, and a carrot is not a fruit. It's a root vegetable.

CuriousPencil's picture
Activity Score 4225

Good point. Vegetable then. I'm still behind the rest of what I said. As for things not being good enough for me, the good stuff is. As for wanting to see my stuff? This isn't about my stuff.

Billoughsby's picture
Activity Score 5144

But what about the Photoshop work?


That's it.

CuriousPencil's picture
Activity Score 4225

Lol. I think every self-respecting carrot should be *allowed* a little 'shopping around the edges Billoughsby, especially if she's going in front of one of those monochrome HD cameras. They show up *every* fold and mudmark.

Cutarica's picture
Activity Score 3451

funny, but doesn't make me want to buy the blender.

luispiter's picture
Activity Score 2756

jajajaj its funny

aplloky's picture
Activity Score 37

Doesn't matter if you can't blend a carrot with the product. The idea is to illustrate what it does: blends food. Carrot is food so it works. It's a little white lie that wont make anyone hate the brand if they happend to think it can blend a carrot. It's fun and makes people want to know more about it, I like it.

Thoran's picture
Activity Score 14

Concept was somewhat interesting...
But why would I blend a carrot?

kleenex's picture
Activity Score 51078

To cook your baby food at home......

karpas's picture
Activity Score 3

pumpkin & carrot soup , carrot cake, carrot cream... mmmm yam yam

Marlus Lau's picture
Marlus Lau
Activity Score 1808


Roger Keynes's picture
Roger Keynes
Activity Score 5498

Nice one, Centurion.

The Jobless Writer
Will Think for Salary

Tspot's picture
Activity Score 241

I like the idea, just not the silver carrot leaves.

jackblack's picture
Activity Score 2357

Poor carrot.

andyStock's picture
Activity Score 666

I like this, it's fun regardless of whether or not you would 'blend a carrot' (although I often blend carrots when making soup, etc).

Just one thing - shouldn't it be 'They won't hear it coming'??

thus's picture
Activity Score 95

My point is, can normal people understand at once without saying what it is there...?

sarath.G's picture
Activity Score 14

good vision

daloprete's picture
Activity Score 50

Great, i love it, i dont care if it blends or not carrots, works.
Some green in the leaves would be better...

daloprete's picture
Activity Score 50

mmm, sorry, b&w picture, dont need green leaves...

Pombooie's picture
Activity Score 407

The only good thing about this ad has been The Curious Pencil's comments!

gdgiova's picture
Activity Score 8

I love it

raw tuna's picture
raw tuna
Activity Score 837

Clever :D