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mapliopl's picture

I think they should've had people smile with a very thick and horrendous amount of chocolate in their mouths... it'd be a lot less creepy, but it might have been done befo.

mapliopl
Activity Score 146
Art Director at Bailey Lauerman
freakjesus's picture

oh yeah, now i'm hungry

freakjesus
PaulyG_fill in the blank's picture

This illustrates the fact that the candy is irresistable very well. Unfortunately, it's a very negative way to show it. Anyone who has had dental work done knows that this is exactly the kind of thing you want to avoid - therefore, I will avoid your chocolate as well.

PaulyG_fill in ...
Activity Score 1148
Copywriter
postman's picture

If they want to decrease their sales, that's the right way. Just print this onto the wrappings of their chocolate bars, like in some countries where they must print black lungs on the cigarette packs.

postman
Activity Score 951
Other
p.syche's picture

i like the idea you had for the comparison! :) it's really accurate!

p.syche
Activity Score 267
Copywriter
jian.'s picture

Haha. I love all the negative comments. That x-ray looks similar to my teeth, just not as deep - which is why I stopped eating candy. This is really not a smart way of selling chocolate. I would've shown someone getting caught eating chocolate at least.

jian.
Frane Rectal's picture

just chew some herbs, DIS MAK YOU TEETH GOODY!

Frane Rectal
JAGGY's picture

Yuck!

JAGGY
Activity Score 1382
Copywriter at TBWA, Mumbai |

Jaggy, MICA Ahmedabad

romeodeo's picture

One of the worst ads I've seen here so far.

BUT on the other hand it reminded me to visit a dentist. Hmm..

romeodeo
kantong's picture

ga bagus, gigi bolong

kantong
lnmurthy's picture

I think it goes on negative way.

lnmurthy
Frane Rectal's picture

really? naaah...

Frane Rectal
Toni's picture

How can you try and sell food and disgust people?

Toni
Activity Score 106
Art Director at Art director
Tero Ylitalo's picture

This ad would rock if it was for a dentist.

"Pastes like shit."

Tero Ylitalo
Activity Score 628
Planner at Zeeland
Stewballs's picture

jeez, terrible

Stewballs
Vicky's picture

Sad, really bad, sad, ad...

Vicky
Activity Score 375
Creative Director
Vicky's picture

Sad, really bad, sad ad...

Vicky
Activity Score 375
Creative Director
mapliopl's picture

I think they should've had people smile with a very thick and horrendous amount of chocolate in their mouths... it'd be a lot less creepy, but it might have been done befo.

mapliopl
Activity Score 146
Art Director at Bailey Lauerman
GianT's picture

I prefer the one with the belt, this one makes me want to avoid their chocolates

GianT
Activity Score 56
Frane Rectal's picture

there's another one, with a half rotten body of a guy who died of his fatty degeneration of heart.
so this one's only my second favorite of the bunch

Frane Rectal
veli's picture

wow how did they convince the client showing those teeth?

veli
Activity Score 226
Art Director at Art Director Intern at Goodby, Silverstein & Partners
kaza777's picture

why? why? why?

kaza777
Activity Score 166
andylefty's picture

Yeah wrong direction on this one.

andylefty
Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
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