Comments (17)

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pindaro's picture
Activity Score 524

terrible photo and art direction.

Ney Frances's picture
Ney Frances
Activity Score 660

terrible and that´s all!

is there life before death?

elmikel's picture
Activity Score 1147

I can't help myself but I don't think that this is executed so terribly...
This purple execution has something in it...It goes with the bubblegum.

Dick Huges's picture
Dick Huges
Activity Score 937

I am sorry south african that work in ireland creatives. But your idea sucks.

Rabubi's picture
Activity Score 560

You have an amazingly fitting first name, Mr Huges

everartz's picture
Activity Score 7613

maybe placing this balloon next to a girl's mouth can improve it more... whats wrong with the ads these days?

| everartz |

teenie's picture
Activity Score 1894

That's not what I thought the ad was about at all when I saw the thumbnail...

ellehcimeo's picture
Activity Score 3376

me neither. it rather makes me feel uncomfortable that a primarily children's gum would have imagery like this in it. poor form. i know it's supposed to show that the tape gum is long, but it just looks like a dong. a big purple twisted up dong.
but, maybe my mind is in the gutter, it is the day before Valentines' after all.

drizae's picture
Activity Score 503

It is pretty phallic looking

Fail Harder.

msred's picture
Activity Score 491

omg i thought the same as well. so disturbing how dirty minded we all are.

addyong's picture
Activity Score 155

Like condom ad...

Davosk's picture
Activity Score 4815

Extra large for......... sorry... no coment.

tiny_wordz's picture
Activity Score 325

Jane, get dat long schlong outta ya mouth. ya jyust like ya mother, you .....

Rabubi's picture
Activity Score 560

I kinda like the campaign. I reckon you guys are being far to cynical.

mariayya's picture
Activity Score 150

there´s an idea here... but I´m not sure it´s very good in itself, and it´s definitively unclearly executed... it´s either the balloon animal solo or coming out of a kid´s mouth, I think, the arms of the girl are not a useful reference.

pek67's picture
Activity Score 26

"too" cynical Mr Copywriter

Conceptual-eyes's picture
Activity Score 1475

would be nice with cleaner AD