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Oven manual

Campaign
Agency Network: 
Published/Aired: 
March 2008

Description

Print advertisement created by Y&R, United Arab Emirates for Tea forte, within the category: Non-Alcoholic Drinks.

Caption

"A literary debate over a cup of Tea forté"
Bill: So Bob, been reading anything interesting lately?
Bob: Of course. I just finished The Dynamics of Heat & Gas.
Bill: You mean the manual for your new oven?
Tea forté. Very La tea da

Advertising Agency: Team Y&R, Dubai, UAE
Creative Director: Shahir Ahmed
Art Director: Delaures Zaylaa
Copywriter: Mai Serhan
Illustrator: Baiju Natarajan
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Highest Rated

shades's picture

I literally gagged on my tea trying to read and understand this.

shades
Activity Score 78
Freelance copywriter
hidearshake's picture

Literary debate??? The dynamics of heat and gas... Are you nuts? Where is the literature. i think it's a scientific debate.

hidearshake
Activity Score 132
Copywriter
monicamexico's picture

Barf.

monicamexico
Activity Score 830
shades's picture

I literally gagged on my tea trying to read and understand this.

shades
Activity Score 78
Freelance copywriter
jacaranda's picture

NO!

jacaranda
Activity Score 88
not applicable |

copywriter out!

Misstree's picture

I think it's fun! on 2nd thots, maybe i'm just a li'l biased coz i don't get 2 see too many copy-based ads in Dubai.

the only thing i feel is that the conversation should have been longer. N it shouldn't have outrightly led to Bill saying out loud that it's an oven manual. The copy should have ideally, led u into finally figuring it out urself it's a manual they r talking about.

Rework on this, Mr. copywriter (plus, it wudn't hurt to make the art a li'l la-tea-dah too)...i think u have a nice thought on ur hands.....just needs polish..like the tea :)

Misstree
Activity Score 425
Copywriter |

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Not all who wander are lost.

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