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Tired

Campaign
Agency Network: 
Published/Aired: 
March 2007

Description

Print advertisement created by JWT, India for Tea Board of India, within the category: Non-Alcoholic Drinks.

Caption

Dog tired? Take a sip.
A cup of tea can do wonders. Perk up with every sip as the brisk liquid gently massages your tiredness away.

Advertising Agency: JWT, Kolkata, India
Creative Directors: Sujoy Karmakar
Art Director: Sujoy Karmakar
Copywriter: Broti Ganguly
Photographer: Kiran Kumar
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mpindy's picture

I dont really care for this ad but I think the glasses are overkill. I think the visual stands without them.

mpindy
Activity Score 165
Graphic Designer
Wordnerd's picture

yeah, like the "eyes" on the other one. i'm sure it would look better without those "tricks"

Wordnerd
Activity Score 6692
Copywriter
Chough's picture

I think it's pretty much perfect. Luvverly!

Chough
Activity Score 147
Creative Director
surebud's picture

Without the eye glasses the average person might not get "it" right away...I like the glasses...but agree the big painted red eyes are too juvenile - subtle eye imagery would have been better

surebud
Activity Score 19
Riddoch Communications
cherryblossom's picture

not single-minded enough; and also, if it's intended to be part of a campaign, along with the other executions- "smile" and "earring", it comes off as a coerced, futile attempt to be one.

cherryblossom
Activity Score 10
Client Servicing |

eat my shorts!

babar.is.azeem's picture

Good one nice execution

babar.is.azeem
Activity Score 42
Illustrator at Intermarkets (WPP) Dubai,U.A.E |

Babar Azeem
Digital Retoucher
0097150-3447076

Hossain M Lokman's picture

Hossain M Lokman
nice add,,, nice work

Hossain M Lokman
Activity Score 23
Litmus Communication Ltd., |

Hossain M Lokman

Pete2's picture

I don't know what you guys are drinking, but from what I see here, it isn't tea.

Pete2
Activity Score 720
Creative Director at munnrabot.com
angieraj's picture

Alright this is better than the previous one, it looks endearing. Still, the message is redundant.

angieraj
Activity Score 428
Turrino Advertising LLC |

Cognito Ergo Sum

Sdb's picture

The lower cup seems irritating..

Sdb
Activity Score 1362
Copywriter at Working as an intern with O & M, Kolkata for 6 months
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