Agency Network: 
March 2007

Print advertisment created by JWT, India for Tea Board of India, within the category: Non-Alcoholic Drinks.

Dog tired? Take a sip.
A cup of tea can do wonders. Perk up with every sip as the brisk liquid gently massages your tiredness away.

Advertising Agency: JWT, Kolkata, India
Creative Directors: Sujoy Karmakar
Art Director: Sujoy Karmakar
Copywriter: Broti Ganguly
Photographer: Kiran Kumar

Comments (10)

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mpindy's picture
Activity Score 165

I dont really care for this ad but I think the glasses are overkill. I think the visual stands without them.

Wordnerd's picture
Activity Score 6692

yeah, like the "eyes" on the other one. i'm sure it would look better without those "tricks"

Chough's picture
Activity Score 147

I think it's pretty much perfect. Luvverly!

surebud's picture
Activity Score 19

Without the eye glasses the average person might not get "it" right away...I like the glasses...but agree the big painted red eyes are too juvenile - subtle eye imagery would have been better

cherryblossom's picture
Activity Score 10

not single-minded enough; and also, if it's intended to be part of a campaign, along with the other executions- "smile" and "earring", it comes off as a coerced, futile attempt to be one.'s picture
Activity Score 42

Good one nice execution

Hossain M Lokman's picture
Hossain M Lokman
Activity Score 23

Hossain M Lokman
nice add,,, nice work

Pete2's picture
Activity Score 720

I don't know what you guys are drinking, but from what I see here, it isn't tea.

angieraj's picture
Activity Score 428

Alright this is better than the previous one, it looks endearing. Still, the message is redundant.

Cognito Ergo Sum

Sdb's picture
Activity Score 1362

The lower cup seems irritating..