Agency Network: 
March 2007

Print advertisment created by JWT, India for Tea Board of India, within the category: Non-Alcoholic Drinks.

Why every sip unlocks a smile.
Simple. Tea with its natural healing properties is the key to good health.

Advertising Agency: JWT, Kolkata, India
Creative Directors: Sujoy Karmakar
Art Director: Sujoy Karmakar
Copywriter: Broti Ganguly
Photographer: Kiran Kumar

Comments (7)

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Charlie Pratt's picture
Charlie Pratt
Activity Score 427

I don't care what anyone says after me..this is beautiful work. Great copy, too.

(Although the Comma Monster had two kills in the sentence following the word "simple." Gonna want to put those back in.)

pankajadsoftheworld's picture
Activity Score 433

i don't think eyes are imp here,could have way better wd out eyes,,,,now its lookin kiddish...

Mr. Cool Supreme's picture
Mr. Cool Supreme
Activity Score 142

It seems very forced. And very Archive, circa 1996.

cherryblossom's picture
Activity Score 10

visual pun: the path of least resistance!

Crème de la Mer's picture
Crème de la Mer
Activity Score 40

El copy mató la pieza

De Qasim's picture
De Qasim
Activity Score 61

Nice Visual & Idea

izmild's picture
Activity Score 770

excellent idea...