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Agency Network: 
Published/Aired: 
March 2010

Description

Print advertisement created by Dentsu, Indonesia for Tea Addict Lounge, within the category: Recreation, Leisure.

Caption

Read what tea can do to you.
*research suggest that tea contains cathechins polyphenols which can improve fat metabolism.

Advertising Agency: Dentsu, Jakarta, Indonesia
Creative Director / Copywriter: Widi Hartono
Art Director: Yuli Andrian
Account Director: Nina Martini
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Adaddicted's picture

First thought was like its about enhancing your sexual energy or something!

Adaddicted
Activity Score 3435
Art Director |

withalltherespects

michelangelo's picture

forced

michelangelo
Activity Score 660
Sven Gali's picture

yuck

Sven Gali
Activity Score 845
Photographer
silvi's picture

Is this a place to drink tea?

silvi
Activity Score 4172
Copywriter
ek kanya's picture

sex and tea? nice. I liek teh art and the thought.

ek kanya
Activity Score 814

am an advertising junkie | read my flog at http://www.desicreative.com/forum

bad astronaut's picture

not sexy at all.

bad astronaut
Activity Score 544
shahidali's picture

I get the research insight of tea burning the fat, but where's the connection??? i'm really surprised. Its grossly misdirected.

shahidali
Activity Score 4069
Dhaka, Bangladesh |

shahid

Dev Kumar's picture

Surely not as bad as they're made out to be...and the insights are good. I just feel that the H/L should've conveyed something like, "This is how Tea can be great for you".

Dev Kumar
Activity Score 834
Copywriter at Mumbai
Bangads's picture

fat burned superb body... :D but for that you have to drink the tea...
jokes apart... fat reduction is not executed

Bangads
Activity Score 65
Copywriter at Copywriting
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