Advertisement

Lighthouse

Agency Network: 
Published/Aired: 
August 2009
tck Print Ad -  Lighthouse

Description

Print advertisement created by Euro RSCG, South Africa for tck, within the category: Public Interest, NGO.

Caption

We have to change. Before the earth does. Be part of it. Timeforclimatejustice.org.

Advertising Agency: EuroRSCG South Africa
Creative Director: James Daniels
Art Directors: Chris Crawford, Laura May Vale
Copywriter: Justin Wanliss
Photographer: David Prior
Digital Artist: George Greyling
Log in or register to post comments
shahidali's picture

brillllllllllllllinant!!!! awesome. too good.
love it. well done team.

shahidali
Activity Score 4069
Dhaka, Bangladesh |

shahid

silvi's picture

I´m a little slow today. Sorry. Please, explain it to me.
Estoy un poco lenta hoy. Perdón. Alguien me explica?

silvi
Activity Score 4172
Copywriter
Brainsugar's picture

I think, that there is a lighthouse for when the sea will recover all the country.

Brainsugar
Activity Score 1631
Copywriter
jai hind's picture

great art-direction

jai hind
Activity Score 356
Art Director |

jai hind
art director

Guest's picture

got it immedietly! cool

Guest
Guest's picture

Nice

Guest
dievill's picture

So???... I don´t see any problem with that. It's like: "don't worry about the change in the climate because nothing terrible it's going to happen".

dievill
Activity Score 153
Creative Director at BBDO ECUADOR |

http://www.behance.net/diegovillalba

Guest's picture

I'm agreed with you, seems like nothing it's going to happen, it shows a nice landscape

Guest
Jon-Paul Mountford's picture

Hmn....it is a beautiful visual.

but I'm not convinced it conveys the Idea clearly, as attested by the above comments.

Also this could be looking inland from a cliff side vantage point, in which case it would be less extrodinary.
More space to establish how far the lighthouse is from water may have clarified a little.

Always assuming I'v got the right idea?

Jon-Paul Mountford
Activity Score 890
Photographer |

www.jpmountford.com

rolling.stone's picture

Visual is nice, but in first view idea is not very clear.

rolling.stone
Activity Score 2741
Copywriter at Delhi , India |

-------------------------------------------------------------------

~ Quite obviously, I have gathered no moss ! ~

mikepants2005's picture

This ad is stupid as the world is heating up and the polar ice caps are melting so eventually land mass will be covered. Not the other way around how they've depicted it!

mikepants2005
Activity Score 504
Copywriter
Featured Content

Latest Collections

Advertisement