Prince Charming

Agency Network: 
May 2012

Tchica has always been known for being a store focused on the teenage fashion. As the years went by, the Tchica consumers have grown. For this year Valentine's Day, our agency took the opportunity to strengthen the new concept of the brand and its fashion. Now the store has shifted the focus of its products to a grown woman, filled with attitude and confidence.

Print advertisment created by Blackninja, Brazil for Tchica, within the category: Fashion.

You know that girl who used to wait for the Prince Charming? Once upon a time.

Advertising Agency: Blackninja, Recife, Brazil
Creative Director: Lenilson Lima
Art Directors: Adri Moura, Lenilson Lima
Copywriter: Luciano Mattos
Illustrator: David Alfonso
Photographer: Eduardo Rocha
Account: Cynthia Beltrão

Comments (6)

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Guillermo Meza's picture
Guillermo Meza
Activity Score 171

dont get it

chamindarathnayake's picture
Activity Score 377


Chaminda Rathnayake

LittleJoe's picture
Activity Score 345

they exchanged the 2 headlines

gonndo's picture
Activity Score 1094

The graphics are not bad, but the concept and the execution was used before...

Yes, my profile picture is my dog on my sister's bed, with a pillow and a blanket...

kleenex's picture
Activity Score 50610

Well the art is good.

Fernando Fernandes's picture
Fernando Fernandes
Activity Score 1416

elas mudaram!!! para melhor! puta idéia!!