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Mainsail

Campaign
Published/Aired: 
September 2008

Description

The campaign is for TBS clothes staging Michel Desjoyeaux in his preparation for Vendée-globe 2008.

Print advertisement created by Dufresne-Corrigan-Scarlett, France for TBS, within the category: Fashion.

Caption

D-day -43: Michel Desjoyeaux trains to hoist the mainsail.

Advertising Agency: Dufresne-Corrigan-Scarlett, Levallois-Perret, France
Creative Director: Guillaume Gamin
Art Director: Nicolas Bry
Copywriter: Nicolas Dubois
Photographer: Vincent Fournier (for Carole Lambert)
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STRTLRS's picture

I guarantee you these won't sell a single garment.

www.storytellerscreative.com

STRTLRS
Activity Score 1601
storytellers. |

---------------
I think, therefore... yeah.

SeanMartin's picture

Maybe not in the US. But in France, where he's considered a sports star on par with Tiger Woods, I'm sure they'll do quite well.

--------------------------

Here, let me save everyone the trouble of asking. "Do you even work in advertising?"

SeanMartin
STRTLRS's picture

So a celebrity can save a sloppy campaign?

www.storytellerscreative.com

STRTLRS
Activity Score 1601
storytellers. |

---------------
I think, therefore... yeah.

SeanMartin's picture

Are you SURE you work in advertising?

--------------------------

Here, let me save everyone the trouble of asking. "Do you even work in advertising?"

SeanMartin
ffboy's picture

it sucks

ffboy
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