Tax disc

June 2007

In the UK, drivers are required by law to purchase a road tax disc which they must display in the front
windscreen of their vehicle. Sustrans is a charity that promotes cycling in the UK.

Tax your thighs instead.
Join the movement.

Advertising Agency: Bray Leino, Bristol, United Kingdom
Creative Director: Richard Kramer
Art Director / Copywriter: Morgan Cummins
Designer: Mike Osborne
Photographer: Paul Whitfield

Comments (5)

Log in or register to post comments
axelk's picture
Activity Score 286

pretty weak

adrianapr's picture
Activity Score 1254

well, hummmmm.... nop.

chintan ruparel's picture
chintan ruparel
Activity Score 1516

this is a gr8 ambient idea..i dunno why is it a print ad anyway..!

~ old habits die hard, older ones never do ~

Kateter's picture
Activity Score 2029

because I - for one - would kick in the butt anyone who sticks something on my car. and I believe I'm not the only one. and if you just put it behind *those things used to clean car windows ;-)* (sorry, don't know the word) it's just not working.

a za a za fighting's picture
a za a za fighting
Activity Score 2

what's meaning
i can't understand it
who can explain it to me
tahnk you