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Agency Network: 
Published/Aired: 
June 2008
Taverna Olympos Print Ad -  Plate

Description

Print advertisement created by Euro RSCG, Czechia for Taverna Olympos, within the category: Recreation, Leisure.

Caption

Live music every Friday.

Advertising Agency: Euro RSCG, Prague, Czech Republic
Creative Director: Dejan Stajnberger
Art Director: Matija Vujovic
Copywriter: Dragan Vekic
Photographer: Milos Nesic
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LeeHarvey's picture

A Greek Taverna and a broken plate.... You have GOT2B KIDDING!!!

LeeHarvey
Activity Score 3045
Creative Director
Ed Mintone's picture

te-he

Ed Mintone
Activity Score 585
Other
eraburge's picture

Text writting when you have a full qwerty keyboard and no character restrictions? ... UHAVGOT2GR'UP!

eraburge
Activity Score 36
pierrelastname's picture

bad bad bad... !

pierrelastname
Activity Score 2869
Copywriter
OMaxweller's picture

Opa! Nopa. Doesn't work.

OMaxweller
Activity Score 79
Copywriter
STRTLRS's picture

Why not? Can you back that up with something?

www.storytellerscreative.com

STRTLRS
Activity Score 1601
storytellers. |

---------------
I think, therefore... yeah.

picktokyo's picture

I'll just say boring, and it usually means doesn't work.

picktokyo
Activity Score 1404
Copywriter at JWT
Kateter's picture

is this really Chech work?

names sound weird.

Kateter
Activity Score 2029
Copywriter
STRTLRS's picture
STRTLRS
Activity Score 1601
storytellers. |

---------------
I think, therefore... yeah.

Kateter's picture

Can you back that up with something other than a non-existant self-promo website?

Kateter
Activity Score 2029
Copywriter
OUTFIT's picture

I am not an expert on Greek customs, but from what I have seen and heard, I think they are saying that each time there is a Greek music celebration someone brakes a plate...
That's just me, I might be wrong.
If that in fact is what they are trying to say, the concept is actually pretty good.
It's just that the metaphor is not that common-place for everyone to easily connect the dots...
Art direction though could have been better.

OUTFIT
Activity Score 46
Art Director at advertising freelancer
wizzyfx's picture

It's called "sirtaki" dance/music, and it's customary to smash a big pile of plates during the dance.

wizzyfx
Activity Score 33
Creative Director
LeeHarvey's picture

And it's one of the most used cliches in advertising for cryin' out loud!

LeeHarvey
Activity Score 3045
Creative Director
RM's picture

I think this client would've had a tiny budget, and I think the idea is great for what they are trying to say. It's definitely not bad, and like Kateter says, back it the fuck up with something constructive or shut your mouth.

RM
Activity Score 419
Copywriter
aadi's picture

It's definitely not bad...
Live music... broken plates... works for me :)

aadi
Activity Score 230
Copywriter
simon.gross's picture

I like this.

Everyone knows if Greeks are smashing plates they're having a good time. Yes it's a cliche, but that's the reason this ad will communicate to a broad target. Nice one. Nice to see the positive cultural stereotypes being used, instead of the negative ones.

simon.gross
Activity Score 541
Copywriter at Clemenger BBDO
pulchinela's picture

ha ha ha! very funny!

pulchinela
Activity Score 1175
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