Description
The idea is based on a simple true insight, which is when you got allergy it is impossible to sleep normally, you will keep dancing in bed all night forming all kinds of weird shapes with your body because of itching. So we spoofed on that insight, and we created the art of sleeping with allergy, an art that need a lot of practice.
Print advertisement created by Ogilvy, Egypt for Tavegyl, within the category: Pharmaceutical.
Half asleep, half awake?
Creatives: Michael Habib, Khaled El-Sherbiny, Bassem Fahmy
Art Director: Michael Habib
Copywriter: Khaled El-Sherbiny
Illustrator: Ryad Yousry
Photographer: Ahmed Othman
Account Directors: Noha Rashid, Mohsen Farid
Highest Rated
mmm no. 2 same execution for one idea.... no no, and no.
mmm no. 2 same execution for one idea.... no no, and no.
Grabs eyeballs, but not the other balls! Sad
Love creating ads..
Seems like a perfect entry for awards: wallpaper, old wooden furniture, balanced light, cool type, a drug that supposedly lets one sleep through the night, two executions to make it a campaign and yet... seems the first folks who are to be entertained (the jury), fall asleep, too.
You are selling a medicin, a back scratcher or a ghost is pulling his leg?
The message is "SLEEP NORMAL" The only thing it doesn't need is the back scratcher. Otherwise the guy can't sleep normal! I's a funny pose Simple.
Nice init
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