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Sleeping with Allergy, 1

Campaign
Agency Network: 
Published/Aired: 
August 2012

Description

The idea is based on a simple true insight, which is when you got allergy it is impossible to sleep normally, you will keep dancing in bed all night forming all kinds of weird shapes with your body because of itching. So we spoofed on that insight, and we created the art of sleeping with allergy, an art that need a lot of practice.

Print advertisement created by Ogilvy, Egypt for Tavegyl, within the category: Pharmaceutical.

Caption

Half asleep, half awake?

Advertising Agency: Memac Ogilvy, Cairo, Egypt
Creatives: Michael Habib, Khaled El-Sherbiny, Bassem Fahmy
Art Director: Michael Habib
Copywriter: Khaled El-Sherbiny
Illustrator: Ryad Yousry
Photographer: Ahmed Othman
Account Directors: Noha Rashid, Mohsen Farid
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Highest Rated

pierrelastname's picture

mmm no. 2 same execution for one idea.... no no, and no.

pierrelastname
Activity Score 2869
Copywriter
pierrelastname's picture

mmm no. 2 same execution for one idea.... no no, and no.

pierrelastname
Activity Score 2869
Copywriter
Siddarth Basavaraj's picture

Grabs eyeballs, but not the other balls! Sad

Siddarth Basavaraj
Activity Score 1673
Copywriter at Adsyndicate Services Pvt. Ltd. |

Love creating ads..

cvchitale's picture

wat kind of allergy makes u do that?

cvchitale
Activity Score 1418
Copywriter
Grrrr's picture

Seems like a perfect entry for awards: wallpaper, old wooden furniture, balanced light, cool type, a drug that supposedly lets one sleep through the night, two executions to make it a campaign and yet... seems the first folks who are to be entertained (the jury), fall asleep, too.

Grrrr
Activity Score 1961
Illustrator
Setinho's picture

You are selling a medicin, a back scratcher or a ghost is pulling his leg?

Setinho
Activity Score 306
General Manager
faissalo's picture

The message is "SLEEP NORMAL" The only thing it doesn't need is the back scratcher. Otherwise the guy can't sleep normal! I's a funny pose Simple.

faissalo
Activity Score 728
Art Director |

Nice init

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