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Trees

Campaign
Agency Network: 
Published/Aired: 
March 2009
Tatra Beer Print Ad -  Trees

Also From This Campaign 2

Description

Print advertisement created by Change, Poland for Tatra Beer, within the category: Alcoholic Drinks.

Advertising Agency: Change Integrated, Warsaw, Poland
Creative Directors: Jakub Korolczuk, Ryszard Sroka
Art Directors: Michael Hansen
Copywriter: Robert Olszewski
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Guest's picture

this is such a cheap carlsberg ripoff. really.

Guest
Guest's picture

post the link here, smart boy

Guest
Anonymous Author's picture

What's it saying about the beer: that it's brewed naturally or that it's hallucinogenic?

Anonymous Author
Activity Score 1541

Write a wise saying and your name will live forever – Anonymous.

http://www.anonymousauthor.co.nz
www.twitter.com/@anonauth

Guest's picture

"50 trees were cut down for a bottle."
"The choice of the forester."

Guest
Elmārs Ārnieks's picture

haven't seen calsbergs ad but I like this

Elmārs Ārnieks
Activity Score 840
home study |

Life is a joke. Laugh.

andyStock's picture

What is the message?

andyStock
Activity Score 666
Guest's picture

The Tatra is a mountains in the Poland. The beers is name Tatra/mountains

Guest
ukkesz's picture

agree

ukkesz
Activity Score 56
Other at K2 Media
Guest's picture

Archives cover page this year. Nice one.

Guest
ivan's picture

Updated the images. Much better quality and colors.

ivan
Creative Director at Ads of the World
Dzsoi's picture

In an Absolute world, you can copy a worldwide known campaign of another brand...

Dzsoi
Activity Score 8532
Copywriter at junior copywriter
Guest's picture

Which one? From Carlsberg, Heineken or Absolut Vodka?

Guest
Dzsoi's picture

This is the closest one:

http://images.mr01001.multiply.com/image/6/photos/36/500x500/5/Absolut...

but there have been many similar prints around the world:

http://www.designswan.com/wp-content/uploads/2009/AdsDesign/absoluteAd...
http://www.kamoblog.am/wp-content/uploads/2009/03/absolut_big.gif
http://www.absolutads.com/wp-content/uploads/2007/09/absolut_disco1.jpg
etc.

The headline could be here: 'Absolute Tatra' ;)

What makes it even worse is that Absolute Vodka's bottle is easy to recogize while this shape of a beer glass is not specific to Tatra. IMHO.

Dzsoi
Activity Score 8532
Copywriter at junior copywriter
Guest's picture

Not so bad.... simple idea and OK execution.

Guest
Guest's picture

that is a Carlsberg's rip off, you guys knew bout it before and yet you've come up with another executions, you''ll never change:(

Guest
Guest's picture

cool :-)

Guest
Marlus Lau's picture

What is it saying? Everything reminds you of having a beer?

Marlus Lau
Activity Score 1808
Art Director at Editora O Estado do Paraná / Pós-graduação na Unicuritiba
Guest's picture

carslberg rip-off or not - this was cool in 1990's. today it's just plain outdated. nothing new, nothing interesting.

Guest
Chris's picture

absolut rippoff

Chris
Activity Score 1935
Art Director
Guest's picture

I like that:)

Guest
Guest's picture

yes, that was good.

Guest
Guest's picture

cool

Guest
punk's picture

Very nice!

punk
Activity Score 182

Done!

punk's picture

Very nice!

punk
Activity Score 182

Done!

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