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Ship

Campaign
Agency Network: 
Published/Aired: 
June 2008

Description

Print advertisement created by Publicis, Brazil for Targifor, within the category: Pharmaceutical.

Caption

For those times you just can't run out of energy.

Advertising Agency: Publicis, Brazil
Creative Director: Guilherme Jahara
Art Directors: Marcelo Torma, Daniel Leitao
Copywriters: Rodrigo Strozenberg, Gustavo Alves
Photographer: Marcus Hausser
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truecopy's picture

Love the photo.

truecopy
Activity Score 399
Copywriter |

"Sex sells. Truth even better." - A friend

mishkaa's picture

toooo forced.....ships r not cleaned by a single person with a mop n a bucket.....wat a waste of a nice picture...

mishkaa
Activity Score 296
ricklongo's picture

It's obviously an exaggeration. It's a funny picture that makes you think "man, I wouldn't want to be this guy". When we start taking every ad literally and saying that the situation wouldn't apply to the real world, we hinder creativity way too much.

I like this campaign. Has somewhat of a "been there, done that" feel to me, but it's funny and eye-catching.

ricklongo
Activity Score 1244
BOOBJOB LOOBCANNON's picture

mishkaa, you are an account handler aren't you. That was an account handler comment.

BOOBJOB LOOBCANNON
Activity Score 1838
Other |

We're going to need more lube.

Whitefang's picture

Amazing shot. I'm seeing a lot of ads on this site that have great art direction but the idea is only average. This is another one of those.

Whitefang
Activity Score 509
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