Advertisement

Cranes

Agency Network: 
Published/Aired: 
April 2008
Target Print Ad -  Cranes

Description

Print advertisement created by The Campaign Palace, Australia for Target, within the category: Fashion.

Advertising Agency: The Campaign Palace, Melbourne, Australia
Creative Director / Art Director: Tony Leishman
Photographer: Stuart Crossett
Retoucher: Alex Rodriguez
Copywriter: Pat Lennox
Account Director: Cassie Cobain
Log in or register to post comments
j4son's picture

ha,ha, nice

j4son
Activity Score 266
Copywriter
Tincho's picture

ok

Tincho
Activity Score 1093
Art Director
copywriter_n's picture

personally i dont like it. seems like the bra itself is loose
and women dont need this kind of support
the visual has negative approach on me

copywriter_n
Activity Score 52
Bangkok
wildbore's picture

2much!!

wildbore
Activity Score 749
Creative Director at - - -
Adaddicted's picture

copywriter_n writes the truth, it makes a negative impact.

Adaddicted
Activity Score 3435
Art Director |

withalltherespects

callmelily's picture

not bad, only emphasising on how effective the bra is

callmelily
Activity Score 4
copywriter/ IMS advertising |

Life is a gamble, play with wisdom

Wordnerd's picture

wow, these must be really hanging without the bra

Wordnerd
Activity Score 6692
Copywriter
mimi_g's picture

its ok

mimi_g
Activity Score 56
Graphic Designer
a2o's picture

The visual & Copy are contradicting each other...

and in combination they are contradicting the strategy itself
(The effectiveness of the product)

Very Loose :-)

a2o
Activity Score 139
Brand Consultancy / Media Mgmt |

---
a2obspl

www.alpha2omega.in

ChuckNorris's picture

I like it.

ChuckNorris
Activity Score 834
Creative Director
nkad007's picture

good show i liked it.

nkad007
Activity Score 96
Art Director
icanlan's picture

wonderful!

icanlan
Activity Score 52
duntus group
BOOBJOB LOOBCANNON's picture

Not bad at all. 'Does exactly what it says on the tin' as they say.

I love a good pair of boobs as well.

Saying 'done' without saying where, has been done to death.

BOOBJOB LOOBCANNON
Activity Score 1838
Other |

We're going to need more lube.

Crisp One's picture

You could also slightly modify this ad to target the senior community :-)

Crisp One
Activity Score 2005
Other at New York
brc912's picture

This ad, if it is a real ad, does not fit the feel of the Target brand at all. Also, the imagery of the woman who is obviously not pregnant does not match up with the copy (as a2o eluded to). If this was a real ad, I would suggest using a pregnant model, but it would still lack the branding effort that Target has put forward in recent years. If it was an ad for a particular brand of bras, that may work better. In my opinion, as it is, it fails.

brc912
Activity Score 105
Graphic Designer
atn710's picture

Well put.

They're just words...

atn710
Activity Score 9
The Atelier Group |

Contrariety leads to progressive thought.

mmackinven's picture

Done by my mate Anita:

http://ineeda-advertise.blogspot.com/ scroll down to October 2007.

mmackinven
Activity Score 1608
Art Director at Freelance |

www.mackphotography.co.nz

Carlos Duty's picture

puaj

Carlos Duty
Activity Score 96
Copywriter
Skymonio's picture

Funny at all this is a great work ;)

Skymonio
lzz20022002@163.com's picture

不错,但是我的英文太差没看懂copywriter的想法。

A.D good!I like it!

------------------------------------------
My blog : lzz20022002.blog.163.com

lzz20022002@163.com
Activity Score 40
AD |

广告无国界

Guest's picture

i like it.. she could be a pregnant model.. she could just have a low stomach.. it happens with baby boys.. it did with my sister when she was pregnant.. i like this ad.. it shows that the bra has the support of 2 cranes and thats what pregnant women need.. an EXTREMELY supportive bra..

Guest
Guest's picture

Buenas tetas!

Guest
Featured Content

Latest Collections

Advertisement