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PaulyG_fill in the blank's picture

these don't work for me. Do you have sex with the condoms still in the tin? ouch. I notice that each image has been touched with a hint of silver, representing tin I suppose? I think there's an idea here, but it hasn't been shown properly, or to its full potential.

PaulyG_fill in ...
Activity Score 1148
Copywriter
ivan's picture

If I understand correctly the tin box protects the condom itself. From punctures or wear, etc.

ivan
Creative Director at Ads of the World
PaulyG_fill in the blank's picture

If that's the case, this ad just got even more confusing. In the headline, are we talkin extra protection from STDs? Or are we talking extra protection for the condoms themselves? And which does the visual go with? I gotta sit down.

PaulyG_fill in ...
Activity Score 1148
Copywriter
MikeTV's picture

The reason why your brain struggles to understand is that your brain lacks the important chemical which would allow you to see what is in front of you. This chemical is called ‘Common Sense’

“Have sex with the condom still in the tin!”

MikeTV
Activity Score 86
Art Director
kre8's picture

its not hard.
the tin is protecting the condom.
a tank is made out of tin.
its protected.

kre8
Activity Score 989
Copywriter
PaulyG_fill in the blank's picture

how does that translate to the turtle?

PaulyG_fill in ...
Activity Score 1148
Copywriter
MikeTV's picture

A tank has protection. A tank with a bull bar has extra protection.
A tortoise has protection already. Tortoise with a helmet has more protection.
A knight is protected with armour. A knight in armour with kneepads is extra protected.

Condoms are protection. Condoms in a tin are extra protected from damage.

MikeTV
Activity Score 86
Art Director
PaulyG_fill in the blank's picture

alright, i'm just playing devil's advocate, (aka a pain in the ass). I get the concept, I just think it doesn't translate to the turtle as well. A tank is tin/steel. A knight's armour is tin. A Turtle's shell is not tin. Consistency between executions is pretty important in advertising.

PaulyG_fill in ...
Activity Score 1148
Copywriter
addyhoch10's picture

the common factor is not 'tin' or 'metal', it's 'protection' (see the line).

i don't like the tortoise as well as the other two but this is rather because with a turtle, i associate slowness not protection. and the target audience rather identifies with knights (hero) and tanks (power) then with turtles.

addyhoch10
Activity Score 2592
Art Director
ivan's picture

Turtles are not slow, just lazy. They can run really fast. I reckon this is common perception however. Anyway, I think turtles have pretty good protection, incomparable to any other living being on earth.

ivan
Creative Director at Ads of the World
addyhoch10's picture

now you wrong the hedgehogs ivan :)

you're right but i think the common perception is sometimes more important than if it's true or not. then again common perceptions often vary in different regions and cultures

addyhoch10
Activity Score 2592
Art Director
ellehcimeo's picture

my comment on the actual product: putting a condom inside of a tin is just bad for the environment. be careful where you store and carry your domes boys, keep them away from things that will poke holes through the packaging.

my comment on the creative: there is a problem. the condom is protection for your penis, the tin is protection for the condom. so, shouldn't the armour have protection, since the armour is protecting the person inside, there should be protection for the armour?

ellehcimeo
Activity Score 3376
Art Director
elmikel's picture

Well, I really think there's not that much to talk about. Common people will get it at an instant. Extra safe legend condoms. The fact that the condoms are in a tin is just a play of the producer.

elmikel
Activity Score 1147
Illustrator
liar's picture

Won't the extra heat generated from the metal box cause more damage to the condom inside? People will put that in their car under sunny day too.

liar
Activity Score 384
Other
wickedcheese's picture

To each his own right? everyone would see this ad differently, so thats why it's not such a good concept, although the message is there: "Condoms protect you. Use it."

wickedcheese
Activity Score 84
Graphic Designer at Plum Ideas
jessicahoppe's picture

confusing 2 thoughts in one...tin box protects protective condom...so in my point of view they advertise more the tin box itself as a kind of cool packaging..but not the condom itself...mh, there is some cool ad for homeless people..they show a perfect match of animal housing protection (turtles, snailhouses...) together with humans living in them saying something like...housing isn't giving to us by nature / or naturally...this is an amazing thing using such pics....the brand is called 'biss' a magazine sold by homeless people to earn money for their living...

jessicahoppe
Activity Score 72
Copywriter
aprilsnow's picture

Will consumers get this message?
Will they take time trying to understand the ad?
even some creatives don't.

We have to see it from consumers' point of view. That matters most. We don't do ads for just creatives.

aprilsnow
Activity Score 4
Graphic Designer
Rog's picture

Tank, yes. Knight, yes. (Tin ahoy)

Turtle, No.

The tin itself is the extra protection, yes?

Quick! Something else tin-like and knobby...

Rog
Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

dreamer_'s picture

gran campaña.. distinta a la "tipica campaña de preservativos"

dreamer_
Activity Score 161
Art Director at UADE
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