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Published/Aired: 
April 2008

Description

Print advertisement created by TBWA, China for Tang Da Ren, within the category: Food.

Caption

Out of sight. (Troubles) Out of mind.

Advertising Agency: TBWA\CHINA
Creative Directors: Carol Lam, Johnson Sheng, Lesley Zhou
Art Directors: Danny Li, Haoxi Lv
Copywriters: She Kai, Tang Bifeng
Illustrators: He Changning, Chen Yu
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Highest Rated

Chinpi's picture

mmm with that photo girl in his pants...looks like something else, dosent matter what u are doing, u have to drink that soup!!...

Chinpi
Activity Score 19
Pucp/Toulouse Lautrec
she_kai's picture

product is the soup "good enough to let go the bad"
and the rough copy is"I am that kind of man called "Mr playing home" .Today carton,game,cosplay...all of my entertainments become nightmares! So I drink up the tasty soup to get mass out of my sight ,then the depression is out of my mind... "

thanks for voting 10:) Although the concept is far from that good ,the visual is cute

she_kai
Activity Score 221
Copywriter at TBWA
Chinpi's picture

mmm with that photo girl in his pants...looks like something else, dosent matter what u are doing, u have to drink that soup!!...

Chinpi
Activity Score 19
Pucp/Toulouse Lautrec
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