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Best Wishes

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Published/Aired: 
February 2011
Tampax Print Ad -  Best Wishes

Description

Print advertisement created by Leo Burnett, Italy for Tampax, within the category: Health.

Caption

Mother Nature please, the room is already paid.
Our best wishes for Valentine's day.

Advertising Agency: Leo Burnett, Milan, Italy
Executive Creative Directors: Paolo Dematteis, Riccardo Robiglio
Creative Director: Anna Meneguzzo
Art Director: Matteo Fabi
Copywriter: Gianluca Sales
Photographer: Eolo Perfido
Art Buyer: Giada Cioffi
Account Director: Barbara Maggioni
Account Executive: Christian Harris
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Highest Rated

bakamono's picture

My guess they don't know how the monthly works? Maybe they think it is random. (at times it is but very rare).

bakamono
Activity Score 1002

because therefore it is

Brainsoup's picture

hahaha good insight, but... I don't know if this will work, though

Brainsoup
Activity Score 110
Copywriter
if's picture

funny

if
Activity Score 3
Creative Director
A.S.'s picture

Great insight! But how it does work with product )

A.S.
Activity Score 78
Nude Copy's picture

kunna parasyam....i don't know it is anymore identifiable with the TG

Nude Copy
Activity Score 1054
Copywriter at India
Prof's picture

oh the italian failure mafia returns...

Prof
Activity Score 1449
Copywriter |

Quite really.

CuriousPencil's picture

++++1

CuriousPencil
Activity Score 4225
Copywriter
JKW's picture

It doesn't work. Literally.

JKW
Activity Score 227
Art Director
vonK's picture

Nice picture.. but I don't get it. So he is hoping/praying that his date hasn't got the flow, but the product is for women with the flow??!

vonK
Activity Score 8
Graphic Designer
NataliaLima's picture

Yeah, pretty dumb. Someone didnt think this through

NataliaLima
Activity Score 1380
morse's picture

I don't understand the how the product and the occasion fit together.

morse
Activity Score 18087
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

arke1's picture

Yea I don't get this either...awful.

arke1
Activity Score 235
Art Director |

http://www.arke1.com.au

mr.x's picture

That dude is dressed like the roxbury brothers.

mr.x
Activity Score 998
Forsbergs Skola
Rentokill's picture

C'mon guys. It's Valentines Day, the guy rented a hotel room for his sweetheart and himself. Just WHaT are they going to do there? Right. So now, we check who the actual advertiser is. And wait for the penny to drop.

Rentokill
Activity Score 26
Graphic Designer at Autoactiva Werbeagentur GmbH
jackblack's picture

Not.

jackblack
Activity Score 2357
Art Director
luckyzebra's picture

Do they know how tampax works? Cause if you outsmart nature with it, then it 's the tampax that's getting some for vday.

luckyzebra
Activity Score 93
lalmadv's picture

So if Tampax wishes you a good Valentine's day, your girl won't have her period on that day? I'm just wondering. And I'm using ob, as usual.
Bad photoshop and I don't get why the boy is white-suited, should he look like God?

lalmadv
Activity Score 78
Copywriter
CuriousPencil's picture

Women bleed. 'Mother nature' is part of that. Tampax mop up the blood and bits every 28 days. Has Tampax invented a period-pausing-pill? Menses-reversal-magic? Menopause fastforward potions?

Because if they haven't, the men who made this ad, and the man who approved it should, really, be very proud to be continuing a tradition that stopped about 80 years ago. This is beyond hilarious, really it really is. This says 'Here darling, stick this up yer snatch. It'll stop the blood and I can have my f*ck'.

I'm going to print this and put it on a large bottle of poison, just to remind myself Never To Go There.

CuriousPencil
Activity Score 4225
Copywriter
HappyHour's picture

You're taking it too seriously, man.

"Our best wishes for Valentine's day" ...saying for both his and her sake, we at tampax hope a period doesn't get in the way of V-day love. Simple little one-off Valentine's Day promotion.

I'm not saying it's good.

HappyHour
Activity Score 2381
CuriousPencil's picture

You know, HH, you're right about me taking it seriously. It's the first time I saw the 'Outsmart Mother Nature' corporate line. That works well enough when it's talking to the people who use the product (though it's still a grossly misleading line to take) but, to me, this ad just puts a really creepy slant to the whole thing that the same company calls 'your monthly gift'. It contradicts itself I guess.

CuriousPencil
Activity Score 4225
Copywriter
HappyHour's picture

I see where you're coming from - I'll admit I didn't really take much notice of the 'Outsmart Mother Nature' line at first, which--you're right--completely contradicts what I originally took as the simple message. What an awful line. You're not outsmarting her, Tampax, you're soaking up her excrement.

HappyHour
Activity Score 2381
Glut's picture

bad bad bad

Glut
Activity Score 3935
Public Relations at Glut. Ideas Boutique.
dean viii's picture

corny

dean viii
Activity Score 1686
Creative Director
luispiter's picture

jajaja is funny

luispiter
Activity Score 2756
comunication
Vingy's picture

yeah i know the insight is great, funny, etc. But i don´t think this works very well for a tampon ad i mean the target is obviously Women and they might get offended whit this ad.

Vingy
Activity Score 474
Copywriter at Advance
Filipello Manuela's picture

Ragazzi ma stiamo scherzando??!!
Avete la possibilità di fare un fake istituzionale per Tampax e fate questa roba qui?
Questa barzellettina da settimana enigmistica che non fa ridere nessuno?
Ci si aspetta di più da un fake.

(Bad ad and very bad picture. Italy deserves more).

Filipello Manuela
Activity Score 235
AdBuzzer's picture

I have a feeling that this was created without any brief whatsoever. It's nice but makes no sense. And what's the reason to advertise Tampax at Valentine's Day. It's not a box of chocolates, for God sakes!

AdBuzzer
Activity Score 1174
Marketing Manager |

http://adbuzzer.wordpress.com

chapelier's picture

Funny, but seriously?! How does it sell the product?!

chapelier
Activity Score 154

keeping the right side of your head warm. http://thethinkingtoque.blogspot.com

Letsgroove27's picture

jajajajajjajj its just great!

Letsgroove27
Activity Score 6
Copywriter
Letsgroove27's picture

jajajajajjajj its just great!

Letsgroove27
Activity Score 6
Copywriter
EGMONT's picture

Very bad. very bad. No meaning. no sense at all. you just put 2 things together, the 2 things are ok , but the result is wrong.

EGMONT
Activity Score 124
Creative Director at Art director Omnicom network
thedesignaddict's picture

Total whiff.

thedesignaddict
Activity Score 5403
Art Director at Freelance
CuriousPencil's picture

"Whiff" - you do a real good disparage.

CuriousPencil
Activity Score 4225
Copywriter
bakamono's picture

My guess they don't know how the monthly works? Maybe they think it is random. (at times it is but very rare).

bakamono
Activity Score 1002

because therefore it is

saravoisietequi's picture

Ahahahah! Incredibile!

saravoisietequi
Activity Score 48
Copywriter
Kyput's picture

Very funny.. it's rare to use a guy for a tampon product..

Kyput
Activity Score 62
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