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Landslide

Campaign
Agency Network: 
Published/Aired: 
July 2010
Tampa Print Ad -  Landslide

Also From This Campaign 2

Description

Print advertisement created by Y&R, Colombia for Tampa, within the category: Transport.

Caption

the skies are safer

Advertising Agency: Young & Rubicam, Bogota, Colombia
Art Directors: Jaime Duque, Oscar Munoz
Copywriters: Jaime Duque, Juan C. Valdivieso
Photographers: Niels Van Iperen, Flaco Jaramillo
Post Production: Oruga Studio
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Highest Rated

rurorjuror's picture

Stunning photo! Who's the client?

rurorjuror
Activity Score 745
Art Director at Tough Slate Design, Kyiv, Ukraine |

http://coroflot.com/flashback62

rurorjuror's picture

Stunning photo! Who's the client?

rurorjuror
Activity Score 745
Art Director at Tough Slate Design, Kyiv, Ukraine |

http://coroflot.com/flashback62

pwizzle's picture

when you've got to ask that question, the ad's already failed.

pwizzle
Activity Score 17
Copywriter
mauroxxx's picture

not always. Because there's so much people out there that dont even "really look" at the ad. The client is "tampa cargo" http://www.tampacargo.com a well known air cargo company. How do I know?? well I just needed to read the name of the company ON THE AIRPLANE!!

mauroxxx
Activity Score 539
Art Director at Ogilvy & Mather Bogotá
Corbeen's picture

the skies are safer???? what kind of message is that..... did they had a plane crash ?

Corbeen
Activity Score 1093
mauroxxx's picture

the kind of message that says "dont send your stuff by truck with other companys, send it by plane with us!! cos...skies are safer". Tampa cargo it's a well known air cargo company.
I know, sometimes critic others work it's much easier than understand a very simple idea, the human brain...what a mistery.

mauroxxx
Activity Score 539
Art Director at Ogilvy & Mather Bogotá
monsieurange's picture

This message would have been fine in the early days of aviation. WTF?

monsieurange
Activity Score 520
Creative Director
pez's picture

I just wanted to see comments about this, because I really don't get them... what are all them about? sky is safer?... the iceberg means "titanic", it won't happen to us?... the ducks flying like rockets...?... doesn't work for me.... btw, photography and postproduction are awesome...

pez
Activity Score 1804
Creative Director
ScottaY's picture

Well They're basically portraying how dangerous travelling by a ship & a vehicle can be and how you could skip the danger if you just fly to your destination. Nice ad, IMHO i think they should have taken the shot with emphasis on the name "Tampa" on the planes side.

ScottaY
Activity Score 36
Copywriter at Noble
Guest's picture

stunning photo seriously

Guest
JustinCarrasquillo's picture

Maybe if they didn't have the plane right over the road. Separated the two...

Nice post work!

Great color.

JustinCarrasquillo
Activity Score 563
Photographer at Los Angeles, CA |

http://www.justincarrasquillo.com

Emanresu's picture

I like the visual, but I find myself asking if a giant iceberg or landslide are more likely to delay or danger your cargo as opposed to a tropical cyclone. I also do not know why for such a comforting message, the line is delivered in a bold black typeface. I wonder if it would help any to use the blue or yellow from the logo.

Emanresu
Activity Score 2148
Graphic Designer at Apparel design.
Guest's picture

the font is from the 80s

Guest
Guest's picture

The post production was made by a Colombian Animation Studio called ORUGA.

Guest
Guest's picture

...any airline could have said this.

Guest
mauroxxx's picture

this is not an airline, of course my friend.

mauroxxx
Activity Score 539
Art Director at Ogilvy & Mather Bogotá
Guest's picture

Not just the font is from 80´s, idea too.

Guest
velle's picture

highlighting environmental hazards are all the more relevant now because of all the crazy changes to our planet

velle
Activity Score 1550
Copywriter
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