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capTAMAmerica, 3

Campaign
Agency Network: 
Published/Aired: 
May 2012

Description

Print advertisement created by Graffiti, Italy for Tama, within the category: Industrial, Agriculture.

Caption

Protect the environment and your work with the finest air purification filters.

Advertising Agency: Graffiti, Arco & Milano, Italy
Creative Director: Lorenzo Cattoni
Art Director: Lorenzo Cattoni
Copywriter: Matteo Santulliana
Photographer: Ronny Kiaulehn
Post Producer: Michelangelo Rossino
Retouching: Francesco Della Torre
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EMV's picture

no

EMV
Activity Score 124
Copywriter
Bamboo Marketing Online's picture

A bit difficult but well executed

Bamboo Marketin...
Activity Score 190
Creative Director at Marketing |

https://www.wallesster.com

Shawali's picture

The 60's meet Photoshop CS 6

Shawali
Activity Score 8442
Art Director at freelance visual creative/Paris, France |

No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094

salil.sharma's picture

excellent execution

salil.sharma
Activity Score 2428
Creative Director at India |

Designer Don't Do Different Things
They Do Things Differently

artcurie's picture

so wrong

artcurie
Activity Score 363
butoke's picture

that air, it will kick your ass in the head

butoke
Activity Score 99
Art Director at Mccann ericksson
butoke's picture

_

butoke
Activity Score 99
Art Director at Mccann ericksson
butoke's picture

_

butoke
Activity Score 99
Art Director at Mccann ericksson
JeffP's picture

Someone has seen Captain America recently

JeffP
Activity Score 810
Marketing Manager at TomTom
killazol1's picture

no

killazol1
Activity Score 354
shabab's picture

no idea !

shabab
Activity Score 2
Graphic Designer at graphic designer
kleenex's picture

no no and no...

kleenex
Activity Score 51110
Web Designer/Developer
MicheleVirgilio's picture

not so bad

MicheleVirgilio
Activity Score 2617
kalra kieth's picture

no.

kalra kieth
Activity Score 139
SMB's picture

A big NO!

SMB
Activity Score 12
Copywriter at Tie communications Ltd,
Wordfruit's picture

to me this seems a bit muddled, though i don't know enough about which environments and which workplaces you're suggesting to protect, and who you're aiming this ad at.

Wordfruit
Activity Score 1023
creastile's picture

Hi guys,
and thanks for all your feedback, even if they are negative feedback…

Actually, the idea behind this ad is simple: the client builds filters for protecting people from industrial dust in the workplace and for avoiding that industrial dust ends up in the environment. Tama's logo is a simplified filter from a graphic point of view, that remembers a shield.
Tama's filters protects people, so I thought it was important, in Tama's specific sector, to communicate the concept of "protection" and "safeness", that Tama's products permits to have. Nothing more: only this.
Finally, at the end of the work, we noticed a curious and funny thing: the name of the company, Tama, remembered us a bit the sound of "Captain America" and for that reason…. the ad title was capTAMAmerica :D

creastile
Activity Score 8
Art Director at Graffiti.it
ningzuocheng's picture

oh, no

ningzuocheng
Activity Score 28
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