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Rocking Horse

Agency Network: 
Published/Aired: 
November 2011
TAM Airlines Print Ad -  Rocking Horse

Description

Print advertisement created by Y&R, Reunion for TAM Airlines, within the category: Transport.

Caption

Anything to anywhere.
TAM Cargo

Advertising Agency: Y&R São Paulo, Brazil
Chief Creative Officer: Rui Branquinho
Creative Directors: Alexandre Vilela, Felipe Gall
Art Director: José Neto
Copywriter: Igor Cabó
Illustrator: Big Studios
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andylefty's picture

I think the logic is about right although the image says anywhere to anything.

andylefty
Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
Gualcor's picture

The idea behind is great but the object... come on... you can do better than a rocking horse.

Gualcor
Activity Score 978

--
Stay low, move fast. Kill first, die last. 1 shot 1 kill, not luck, just skill.
http://www.facebook.com/gualcor

dbor's picture

Bad idea.

dbor
Activity Score 1455
mitali prasad's picture

i agree with gualcor...! why should they use a rocking horse for the idea? Please explain,,,

mitali prasad
Activity Score 458
General Manager
Hadrons's picture

Bad idea indeed.

Hadrons
Activity Score 6041

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

CuriousPencil's picture

Hopefully this is lost in translation, but given the shortness of the claim, I think not.

CuriousPencil
Activity Score 4225
Copywriter
arke1's picture

Those trees are as big as cities! I for one, welcome our new tree overlords.

arke1
Activity Score 235
Art Director |

http://www.arke1.com.au

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