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King Kong

Campaign
Agency Network: 
Published/Aired: 
June 2008

Description

Print advertisement created by Y&R, Brazil for TAM Airlines, within the category: Transport.

Caption

Great movies at 35,000 feet. New TAM onboard entertainment.

Advertising Agency: Y&R Brazil
Creative Directors: Tomas Lorente, Cássio Zanatta
Art Director: Daniel Salles
Copywriter: Toni Fernandes
Illustrator: Ricardo Salamanca
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sakibafridi's picture

A fresh take. Very nice. Has this picked up yet?

sakibafridi
Activity Score 167
Art Director |

------
http://www.sakibafridi.com

NatalieM's picture

Agreed. These are pretty great. New look on movies in an airplane.

NatalieM
Activity Score 1685
Topolewski |

-Natalie
http://www.nataliemarion.com

Lip's picture
Lip
Activity Score 234
fluffy's picture

Great, really like this. Very campaignable, too.

fluffy
Activity Score 236
Copywriter
zikka's picture

nice one, good effort

zikka
Max2543's picture

And... we have a winner!

Max2543
Cris's picture

ahah! great!

Cris
Activity Score 47
Art Director at art director
dasgoodads's picture

Great idea! A breath of fresh air.

dasgoodads
Activity Score 101
www.dasgoodads.com |

www.dasgoodads.com

theanc's picture

This campaign is super b.

PORTUGUÊS: http://augustocorreia.carbonmade.com I ENGLISH: http://augustoinenglish.carbonmade.com

theanc
Activity Score 2783
Art Director at NBS / Dentsu Aegis Network |

http://www.augustocorreia.com.br

john doe's picture

really excellent. congrats!

john doe
Activity Score 1571
Art Director
The Pope's picture

Love the ad! love the photo! GOOD RETOUCH! HATE THE LOGO AND WHERE IS SITUATED!!!!

NEVER THE LESS, GOOD WORK.

P.S. WASNT KING KONG A LITTLE BIGGER?

The Pope
Activity Score 124
Art Director
capobvious's picture

small knit, but that ain't 35,000 feet. that's 1000 feet.

capobvious
Activity Score 68
ragecg's picture

"by The Pope:
.....GOOD RETOUCH! ...and wasnt kong bigger?"

Yes, a little bit bigger.

And about the "retouch":
All the ground vehicles, let alone the air conditioning units all over the rooftops, were not even made in the 20's, lol.

BAAAD retouch.

ragecg
Activity Score 73
XL's picture

If they'd actually put it at 35,000 feet none of those problems would have mattered. Then again, you wouldn't be able to distinguish what was going on in the ad, either.

I guess I'm not as high on these ads as everyone else. I just think it's an OK idea that's been exaggerated to make it clearer for the ad's sake.

Meh.

XL
Activity Score 214
Jef's picture

Well done guys! It's one of those "I wish I had done it ideas"!!!!!!!!!!

Jef
Activity Score 176
Art Director
Vicomte's picture

BOOOOOOOOOOOOOOMMMMMM. Brazil is alive

Vicomte
Activity Score 287
Copywriter at Copywriter
capobvious's picture

didn't know it was dead.

capobvious
Activity Score 68
Jet Propulsion Lab's picture

I just hope this isn't a double page spread ad. Nobody wants to see a monkey in the gutter (although, I see them everywhere in Manhattan everyday...) And why isn't Google Earth credited? I like the fact that the agency didn't even bother to remove all the tourists out on the observation deck! Hilarious!!

Jet Propulsion Lab
Activity Score 10679
Copywriter
getconnected2001's picture

One more fan of this campaign!

getconnected2001
Activity Score 987
Art Director at New Delhi
riccardodimilano's picture

amazing ad!

riccardodimilano
Activity Score 18
Creative Director
Age's picture

Great. Really like this.

Age
www.propagandopropaganda.blogspot.com

Age
Activity Score 74
Guest commenter's picture

Great ad!

Not that big of a fan of the logo placement either and I think the street could use some police cars or something to reflect the chaos that's happening above.

Guest commenter
kre8's picture

idea: good.
visual: few holes like, its too low, the manhattan pic is too modern, that other plane looks attrocious..
line: seems a bit redundant. unnecessary. what new news are you giving me? only now you have great movies? what were you playing before? or did you even have movies before? i think the line could have worked alot harder to make a good campaign, great.

kre8
Activity Score 989
Copywriter
Seixas's picture

Live movies at 35,000 feet.

Seixas
Activity Score 95
Creative Director |

"What it is. What it was."

saurabhsangai's picture

Great!

saurabhsangai
Activity Score 13
Art Director
Jimmie's picture

Great one!

Jimmie
Activity Score 127

"Why go on living when we can bury you for $49.50?" (Once Upon A Time In America)

AD1014's picture

wow. i'm jealous. GREAT stuff!

AD1014
Activity Score 307
Graphic Designer at nyc
Chris's picture

brilliant, these executions could roll on.

Chris
Activity Score 1935
Art Director
Guest commenter's picture

I can't believe a company with a history of crashes like TAM could make such a joke.

Guest commenter
borifasio's picture

nice!!!

Boris

borifasio
Activity Score 24
Graphic Designer
Jonny89's picture

I'm jealous. Great Job !!!

Jonny89
Activity Score 17
Copywriter
andré ™'s picture

How can i look down from this point of view on an airplane?

It would be a killer ad if the point of view would be from inside the airplane, passanger's window.

andré ™
Activity Score 144
Creative Director at Art Director |

and... andre navas | design

FlyingDogs's picture

Sweet!

-----------------------------------------
http://godwindmello.blogspot.com
http://www.flickr.com/photos/godwind

FlyingDogs
Activity Score 968
Copywriter
rebelscum's picture

Each one gets better. Fucking awesome.

____________________________________________________________

"I saw a subliminal ad executive once, but only for a second." - The Wright
www.ryanfox.ca

rebelscum
Activity Score 2110
Art Director at Large & IN Charge |

____________________________________________________________

I have thousands of pencils and $1.50 so I'm off to Starbucks

Guest's picture

Wow, talk about a breath of fresh air. The concept is incredibly unique, extremely clever and beautifully executed. Tam Airlines really threw caution to the wind with this one, and the result is an ad that stands out in an industry of mostly safe, bland messaging. Great too the other ad from this campaign

Guest
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