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Check in on-line, 4

Campaign
Agency Network: 
Published/Aired: 
June 2011

Description

Advertising Agency: TBWA\Frederick, Santiago de Chile, Chile

Print advertisement created by TBWA, Chile for TAM Airlines, within the category: Transport.

Caption

Fly faster.
Check-in online.
www.tamairlines.com

Executive Creative Director: Eduardo Novión
Creative Director: Cristián López
Art Director: Felipe Ortiz
Illustrator: Daniel Cáceres
Copywriters: Daniel González, Kote Kaid, Felipe Utreras
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CuriousPencil's picture

Thing is, you don't fly faster; the plane's going to leave at the same time. These illustrations are nice for a cartoon, but they all show anger being directed against the product: is that wise?

CuriousPencil
Activity Score 4225
Copywriter
dbor's picture

Ads for vandals?

dbor
Activity Score 1455
AdBuzzer's picture

A very wrong way of communicating the benefit of online check-in.

AdBuzzer
Activity Score 1174
Marketing Manager |

http://adbuzzer.wordpress.com

ace85le's picture

Student work to me.

ace85le
Activity Score 3935
Marketing Manager |

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purshotham's picture

The basic idea in this campaign is wrong...

purshotham
Activity Score 457
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