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Metamorphosis

Campaign
Agency Network: 
Published/Aired: 
March 2008

Description

Print advertisement created by Ogilvy, India for Taj Tea Trail, within the category: Non-Alcoholic Drinks.

Caption

Tea granules in hot water.
Taj Tea Trail tea tasting and more.

Advertising Agency: Ogilvy & Mather, Mumbai, India
Executive Creative Director: Piyush Pandey
Creative Director: Anup Chitnis
Art Director / Designer: Abhijit Karandikar
Photographer: Avadhut Hembade
Art Director: Satyajeet Kadam
Copywriter: Sameer Kochure
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wildbore's picture

2 much!!

wildbore
Activity Score 749
Creative Director at - - -
sumsum's picture

this is great!!! the first time i really consider having a tea!:)

sumsum
Activity Score 613
copywriter
a2o's picture

Great work Avadhut & Abijit...

Aprt from Gr88 visuals... Nothing much to talk abt strategy...

copy part could have been more Compelling... i guess it is the weak part but then its more of visual based concept so ok...

but def... somethin missing... can somebody hlp

a2o
Activity Score 139
Brand Consultancy / Media Mgmt |

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a2obspl

www.alpha2omega.in

jazarah's picture

nice

jazarah
Activity Score 1262
poojagadodia's picture

http://www.watgame.com
loved it.....:)

poojagadodia
Activity Score 194
p_hollis's picture

This series is absolutely beautiful and works well as a branding campaign, but the copywriter could have woken up and made these work harder for their client. Something alluding to the plant-like image of the splash would have made them more memorible.

p_hollis
Activity Score 34
The Dallas Morning News |

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