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lairo's picture

maybe in the 90¨s

lairo
tima_dematae's picture

Ewwww

tima_dematae
Activity Score 38
Client Servicing at Dentsu
artdirectoredwardbutstudiovisualizer's picture

Hmmmm

artdirectoredwa...
Activity Score 136
Graphic Designer at Saatchi
postman's picture

Funny typo, ivan! (They're not selling less cheese, are they?)
About the ad: I guess, it's saying that the tailor uses a smaller measuring tape because people aren't as fat as they were with fat cheese. This is way too far fetched for me. I don't think the target audience will get it.

postman
Activity Score 951
Other
doubleturban's picture

Say cheese

doubleturban
Activity Score 118
Planner at Ogilvy New Delhi
second_creator's picture

yeh! loved it

second_creator
Activity Score 754
Copywriter |

copywriter

picturejockey's picture

I think you misread the while posting this Ivan. The ad says 60% less fat, not 60% less cheese.

picturejockey
Activity Score 658
Creative Director at RK Swamy BBDO |

http://www.picturejockey.com
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nirmalranganathan's picture

Though a good thought going with the tape, it is looking almost inconspicuous for people to note and get the idea...

nirmalranganathan
Activity Score 142
Client Servicing at WoC Advertising Enterprize, Chennai, India |

To be consciously stupid, when required, is an essential part of wisdom.

pinkusfloydus's picture

Good. Quite good.

pinkusfloydus
Activity Score 90
Copywriter
Kateter's picture

shorter tape is a veeeeery old and overused idea. putting it in such compex photo doesn't make it good - it makes it worse. so this is bad.

Kateter
Activity Score 2029
Copywriter
xiake1314's picture

关于瘦身的产品已经很多了,不是皮带短了,就是衣服很瘦。
通过裁缝师,这也是一种表达方式,感觉不够新颖。

To be myself

xiake1314
Activity Score 14
Copywriter at Fujian University of Technology |

To be myself

Guest's picture

when was this ad released? and which publication?

Guest
JAGGY's picture

i love it

JAGGY
Activity Score 1382
Copywriter at TBWA, Mumbai |

Jaggy, MICA Ahmedabad

everartz's picture

it also took me a while to get it.. its no that great ad just ok...

everartz
Activity Score 7613
Art Director |

| everartz |

tjb1970's picture

i like it. took a second to get, but not so long that it pissed me off.

tjb1970
Activity Score 492
Creative Director
Adiads's picture

Sweeeeeeettt!!!! And the beauty of the concept is that it takes about a second to kick in.

Loved the execution as well.

Adiads
Adiads's picture

Great going Pranjal!

Adiads
lonetta's picture

not that GOOD....

lonetta
Activity Score 12
Guest's picture

It would of worked just as well, if you showed only the tape. This is the equivallent of a major hollywood production
with a very weak storyline.

Guest
dollypoppin's picture

I like this, but sadly, not everyone will get this. *tsk,tsk*

dollypoppin
Activity Score 1423
Copywriter at Conceptboard Advertising |

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"Nihil sub sole novum"

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