Agency Network: 
March 2008


Print advertisement created by JWT, Kuwait for Taiba Hospital, within the category: Public Interest, NGO.


Colorblind kids can see color. They just don't see the same colors we see.
Check you child's eyesight for early detection.

Advertising Agency: JWT Kuwait
Executive Creative Director: Mazen Fayad
Associate Creative Director: Mark Makhoul
Art Director: Amin Abuhamzeh
Copywriter: Laila Algharabally
Photographer: Steve Kauzman
Retouching: Rotfilter
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krautland's picture

I didn't know that. interesting angle.

Activity Score 3216
Art Director at erm... no calls please.
BFB's picture

Bad campaign. Gives absolutely no reason to check if my kids are color blind.

Activity Score 936
Disco Munky's picture

The fact that they might be colour blind is probably reason enough, but I don't know how you do things, so do what you feel. They're your kids after all.

Disco Munky
Activity Score 3890
Art Director |

Doin' it for the points

iT-iS-i's picture

Actually does, imagine how devastated your little mikey would be if all his cretin friends scoffed and laughed at him for arguing with them that hermit is in actual fact blue and not green... These aren't great, but they are bang on...

Add insult to injury then burn the candle at both ends.

Activity Score 1721
Copywriter |

:: Put your ears against the ground so i can walk over what you heard::

LeeMoh's picture

A colorblind person rarely argues about colors.

Activity Score 424
Jet Propulsion Lab's picture

So, what am I missing here? I don't get this ad.

Heeeeey! Waaaaaaait a minute!!
Am I.....???


Jet Propulsion Lab
Activity Score 10679
Darko's picture

toys are not that dramatic and important.
Traffic lights would be more dramatic when
but in a dramatic context of a heavy truck speeding
on the crossroads.

Activity Score 25
Advertising Young Director |

creativewannabe's picture

As a father of two kids, the issue is compelling, but agree that using toys would not trigger me to schedule a check-up of their eyesights.

Activity Score 81
LeeMoh's picture

No, traffic light doesn’t work.

A colorblind person will always recognize the red light as 'red' whatever the color he sees instead of red. Simply because since he was born he learnt that this is what ‘red’ looks like.

It's not that simple.

Can you guarantee that what you see as 'green' is exactly what others see as 'green' without any difference?

You might be colorblind without to know!

The best way to leave an impact on parents is to show them how ugly the world could be in their children’s eyes.

Activity Score 424
Guest's picture

come on its a nice ad and that is that

Guest's picture

10/10 ! CREATIVE !