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Agency Network: 
Published/Aired: 
March 2008
Taiba Hospital Print Ad -  Bump

Description

Print advertisement created by JWT, Kuwait for Taiba Hospital, within the category: Public Interest, NGO.

Caption

Felt the bump?
Have your breasts checked.

Advertising Agency: JWT Kuwait
Executive Creative Director: Mazen Fayad
Copywriter: Katia Aranji
Art Director: Rawad El Dahouk
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Jet Propulsion Lab's picture

Husband: "Hey hon, can you lie down in the driveway so I can check your breasts for any bumps?"

Jet Propulsion Lab
Activity Score 10679
Copywriter
Crisp One's picture

HA!

*rim shot*

Crisp One
Activity Score 2005
Other at New York
everartz's picture

good work and unique in gulf countries too...
--
Everartz

everartz
Activity Score 7613
Art Director |

| everartz |

Tinglow's picture

I thought it was 'lump' and not 'bumps'...

Tinglow
Activity Score 614
Chennai |

---
It comes just like that!

kalpesh78's picture

again.. this happens only in Kuwait. I wouldn't fiddle around with Public and road safety. pink as a colour won't be visible in the night. people won't know where to cross from. This is 100% one-off. Scam. cann is near

kalpesh78
Activity Score 2578
Art Director |

ideas....30 minutes nahi toh free.

laksh08's picture

nice thought , it's new

laksh08
Activity Score 111
MUMBAI, INDIA
laksh08's picture

kalpesh just come out why think only box size

laksh08
Activity Score 111
MUMBAI, INDIA
Chris's picture

original thinking there

Chris
Activity Score 1935
Art Director
corellka's picture

cool and cathing

corellka
Activity Score 54
copywriter |

stoned is better than bored

m0u5emeow's picture

interesting link. Instead of printing the answer on a stand. Could print it onto the road before the bump.

m0u5emeow
Activity Score 10
Nangyang Academic of Fine Art
LeeMoh's picture

Guys JWT Kuwait, are you sure you were not running a parallel campaign on the same?

Because I find it too smart for women there to yield to an increase of 333% on its own!

Very nice idea anyway

LeeMoh
Activity Score 424
davidjjamess's picture

"There is evidently a lot to fuck near this. I consider you prefabricated some white points in Features also.""
"

davidjjamess
Activity Score 2
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