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Arroyo Hondo with video game arcade, 1

Campaign
Agency Network: 
Published/Aired: 
July 2010

Description

Print advertisement created by Grey, Dominican Republic for Taco Bell, within the category: Food.

Advertising Agency: EpiGrey, Santo Domingo, Dominican Republic
Creative Director: Jennifer Decamps
Art Director: Marilola Bencosme
Copywriter: Jennifer Decamps, Jesús Martínez
Illustrator: Marilola Bencosme
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Andrej's picture

Oh wow, I'm not a designer and even I can tell what a bad retouch that is...

Andrej
Activity Score 656
Copywriter
Guest's picture

I guess bad retouch is a part of concept, to completely mimic old fighting game.
Is it good for concept? Yes. Is it good for product showcase? Definitely no.

Guest
Guest's picture

its a taco bell with videogames area

Guest
Guest's picture

is there an actual game for this? because I'd play it...

Guest
CUTIEPIE's picture

Forget video games, am hungry!!!! 8P

CUTIEPIE
Activity Score 347
Guest's picture

Cool concept.

Guest
Billoughsby's picture

Funny. Simple. The mega brand relaxes, like so.

What's not to love?

Billoughsby
Activity Score 5150
Art Director |

That's it.

Guest's picture

I don't think the tacos have to be very retouched, isn't it part of the concept that the art direction should be like old video games like street fighter and mortal combat?

Guest
Guest's picture

I don´t like it! not only for the bad-photoshop work and a very simple concept, ... I´m from Mexico so I can tell u guys... those ain´t tacos!!

Guest
Guest's picture

what do you mean "ain't tacos"?! all the tacos from the internet looks like these ones... Anyway, the ad is poor because the idea may be good for other products, for sure not for food. And the execution is... made in paint. 3*

Guest
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