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Margarita

Agency Network: 
Published/Aired: 
May 2011
TAC Print Ad -  Margarita

Description

Print advertisement created by Grey, Australia for TAC, within the category: Public Interest, NGO.

Caption

One more in the bar. One more in the ground.
If you think you're over the limit you probably are.

Advertising Agency: Grey, Melbourne, Australia
Creative Directors: Jay Furby, Nigel Dawson
Copywriter / Art Director: Jay Furby
Art Director: David White
Account Director: Randal Glennon
Photographer: Brock Elbank
Retoucher: Cream Studios
Illustrator: Barry Disco
Account manager: Marissa Jones, Claudia McInerney
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Roger Keynes's picture

Bit light and frothy for a TAC ad?

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

Richard Finch's picture

Having spent a significant amount of time researching anything and everything related to "Don't Drink & Drive" advertising over the passed few years, I have to say that apart from a well constructed visual, this particular ad does not hold its ground well.

Should I not compare it to past ads in this domain, it still doesn't transpose the idea clearly, although I find the line compelling.

Richard Finch
Activity Score 201
Graphic Designer
bathsheba's picture

Oh my. No, no, no. Even the retouching is a bit hit and miss.

bathsheba
Activity Score 220
Creative Director at Leo Burnett
ace85le's picture

How about Dont Drink and Work.

ace85le
Activity Score 3935
Marketing Manager |

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Rotzgoht's picture

Funny, I lol'd.

Rotzgoht
Activity Score 186
charlottebree's picture

There is a good idea in there somewhere.

charlottebree
Activity Score 84
Pentastic's picture

decent copy.

Pentastic
Activity Score 53
Copywriter at Mumbai
Ed Rapport's picture

Yea, the copy is quite good but the visual looks more on the amateur side.. A martini glasses with a traffic sign in it...for reals?

Ed Rapport
Activity Score 724
Copywriter at Bookshop Ads - Advertising Portfolio Workshop - Copywriting
denize's picture

it could be better

denize
Activity Score 81
Creative Director
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