Agency Network: 
May 2011

Print advertisment created by Grey, Australia for TAC, within the category: Public Interest, NGO.

One more in the bar. One more in the ground.
If you think you're over the limit you probably are.

Advertising Agency: Grey, Melbourne, Australia
Creative Directors: Jay Furby, Nigel Dawson
Copywriter / Art Director: Jay Furby
Art Director: David White
Account Director: Randal Glennon
Photographer: Brock Elbank
Retoucher: Cream Studios
Illustrator: Barry Disco
Account manager: Marissa Jones, Claudia McInerney

Comments (9)

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Roger Keynes's picture
Roger Keynes
Activity Score 5498

Bit light and frothy for a TAC ad?

The Jobless Writer
Will Think for Salary

Richard Finch's picture
Richard Finch
Activity Score 201

Having spent a significant amount of time researching anything and everything related to "Don't Drink & Drive" advertising over the passed few years, I have to say that apart from a well constructed visual, this particular ad does not hold its ground well.

Should I not compare it to past ads in this domain, it still doesn't transpose the idea clearly, although I find the line compelling.

bathsheba's picture
Activity Score 220

Oh my. No, no, no. Even the retouching is a bit hit and miss.

ace85le's picture
Activity Score 3935

How about Dont Drink and Work.


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Rotzgoht's picture
Activity Score 186

Funny, I lol'd.

charlottebree's picture
Activity Score 84

There is a good idea in there somewhere.

Pentastic's picture
Activity Score 53

decent copy.

Ed Rapport's picture
Ed Rapport
Activity Score 724

Yea, the copy is quite good but the visual looks more on the amateur side.. A martini glasses with a traffic sign in it...for reals?

denize's picture
Activity Score 81

it could be better