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Confusion, Metropolitan

Campaign
Agency Network: 
Published/Aired: 
May 2012

Description

Print advertisement created by Grey, Australia for TAC, within the category: Public Interest, NGO.

Caption

If you drive on drugs, you're out of your mind.

Advertising Agency: Grey, Melbourne, Australia
Executive Creative Director: Michael Knox
Creative Director: Nigel Dawson
Copywriters: Nigel Dawson, Sharon Condy
Art Director: Josh Murrell
Photographer: Erik Johansson
Accounts: Jodi Gabana, Randal Glennon
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famma's picture

drive high looks to be cool

famma
Activity Score 162
Uade , art director
mystery-gal's picture

nice ad.......liked it a lot,,,,,,,!

mystery-gal
Activity Score 28
Guillermo Meza's picture

Its a good concept, need a better execution!

Guillermo Meza
Activity Score 171
Photographer at freelance
somecopywriter's picture

Good idea. Works for me.

somecopywriter
Activity Score 1113
Copywriter at Boomtown
amitparekh's picture

nice..

amitparekh
Activity Score 75
vijayendrasinggh's picture

Fantastic...

vijayendrasinggh
Activity Score 9
Graphic Designer
joelapompe's picture
joelapompe
Activity Score 3857
WeirdDog's picture

@joelapompe
i don't find this ad a copycat. the ad that you show as on your link it says something totally different and the visual not really the same.
if so... then we should not use any car in a car ad because they used cars before.

cheers \m/

WeirdDog
Activity Score 209
thedesignaddict's picture

I love the idea, but the execution is lame.

thedesignaddict
Activity Score 5403
Art Director at Freelance
bembridge's picture

Unlike many others who have commented, I had not seen this idea before. I agree that the retouching is not the best ever.... but I found the ads intriguing and the strange imagery drew me in and I got the message about not driving on drugs as distorts your view etc. I liked it as powerful imagery and easy to get the message.

bembridge
Activity Score 72
J&J |

Gary Bembridge: Marketing & Travel Blogger, Podcaster and Consultant
http://www.tipsfortravellers.com http://www.twitter.com/garybembridge

manzoordesign's picture

love the idea

manzoordesign
Activity Score 147
Art Director at Bangalore |

"creativity is what I think in every moment of my life"

www.facebook.com/manzoordsign I www.behance.net/manzoordesign

Leo_Star's picture

coooool.... Say No to Drugs.... zzzzzzzzzzzzzzzeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeerrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrr

Leo_Star
Activity Score 20
Graphic Designer at Freelance Graphic Designer
almasnazeer's picture

This one in the campaign is great

almasnazeer
Activity Score 157
Copywriter at St Aloysius College
phoonck's picture

great work!
love the digital imaging.. the image eats into you and straightaway you know what message the ad is trying to convey..
your mind just doesnt work the same when you're on drugs and everything turns upside-down, inside-out and non-logical!

great work again! works for me!

phoonck
Activity Score 24
Graphic Designer
ffffffwhat's picture

Nice twist.

ffffffwhat
Activity Score 261
Art Director
Jpglue's picture

coolll

Jpglue
Activity Score 28
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