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Orchestra

Campaign
Agency Network: 
Published/Aired: 
June 2011

Description

Print advertisement created by Y&R, Argentina for Tabcin, within the category: Pharmaceutical.

Caption

The discomfort is not only yours.

Advertising Agency: Y&R, Buenos Aires, Argentina
Executive Creative Director: M. Mercado
Creative Directors: D. Tuya, D. Rial, M. Goldberg, D. Oliveira
Art Director: G. Fernandez
Copywriter: J. I. Galardi
Advertiser’s Supervisor: P. Corona
Planner: V. Fantauzzo
Account Manager: E. Slosse
Account Supervisor: L. De Rosa
Photographer: El Negro Pizzorno
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Highest Rated

gpernarella's picture

it's the most revolutionary add i have ever seen! i loveit!

it was disturbing and very awfull at the beginning, but then you understand that it's suposed to be that way... as a disturbing person (the same person) caughing in a awkward moment!

...sorry for mi english!

gpernarella
Activity Score 48
Graphic Designer at internship at Nölck Red América / study in IUNP las Mercedes
SF's picture

i dont get it. pple coughing while a concert is going on?

SF
Activity Score 126
Art Director
Reality Check's picture

@ SF,

The tagline, "The discomfort is not only yours," communicates that it's not only the person coughing who suffers, but the people who are distracted by the noise the coughing makes.

Reality Check
Activity Score 2539
gpernarella's picture

it's the most revolutionary add i have ever seen! i loveit!

it was disturbing and very awfull at the beginning, but then you understand that it's suposed to be that way... as a disturbing person (the same person) caughing in a awkward moment!

...sorry for mi english!

gpernarella
Activity Score 48
Graphic Designer at internship at Nölck Red América / study in IUNP las Mercedes
bhuvneshwar.chd's picture

another way to deliver
good art direction.

bhuvneshwar.chd
Activity Score 989
Graphic Designer at artist, illustator, designer |

"If you are irritated by every rub, how will you be polished?"
— Rumi

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