Description
Print advertisement created by Ogilvy, South Africa for Tabasco, within the category: Food.
Creative Director: Jonathan Beggs
Art Director: Mike Martin
Copywriter: Alison Hingle
Photographer: Michael Lewis
Retoucher: Rob Frew
oversused idea. I've seen it a hundred times in different ways. still nice art
As literal as this is for Tobasco, I think it could be used for a stain remover, too. True the imagery has been done. This has still been captured well.
-Natalie
http://www.nataliemarion.com
it´s a mees, and tell me Alison Hinglewere were is the copy ?
It's overused for us marketers, but for consumers maybe not. They are not exposed to this type of ads everyday. If an old idea is executed in and old way, but to a new target segment, then it's still new.
And yes, the effect is nice.
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