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silvi's picture
Activity Score 4172

I want to eat a pizza!

muraliduggineni's picture
Activity Score 104

hmmmm...symbol for a radiation WMD or nuclear weapon

murali duggineni

maranca82's picture
Activity Score 422

But Tabasco isn't dangerously hot. Maybe if it were for a different hot sauce brand.

sirvan's picture
Activity Score 29860

Totally agree. Which is the problem with most Tabasco ads, even the ones that have won awards. They all focus on the heat, when Tabasco's real strength is it's taste. I'm a pretty big hot sauce guy, and although there are better vinegar sauces out there, Tabasco takes a lot of pride in how they make it. The ingredients, etc. It's a very cared-for product. But it takes a lot of talent to turn a true story like that into an award.


"I love some things, and don't love some other things."

Roger Keynes's picture
Roger Keynes
Activity Score 5498


The Jobless Writer
Will Think for Salary

alexander_bickov's picture
Activity Score 3279

Not clear

hadrianapolis's picture
Activity Score 733

Forced too much to fit the idea and product. There is no correlation between hotness of pizza and danger (radioactive icon). It may be even understood as "the pizza includes carcinogen additives?"

Eugens's picture
Activity Score 2624

It's pretty good. You'll never sell it to a client, though, they'll have comments like those before me. But it's good regardless.

CrackerJackFlash's picture
Activity Score 19601

not bad for award school, but I can't believe they gave you a tabasco brief.

Phil Lestino's picture
Phil Lestino
Activity Score 1684

I kinda like this....and I think a lot of the comments are unnessecarily picky....for student work it's good.
True when he get's out in the big bad world the client will be picky...but until then relax

xcreativity's picture
Activity Score 2374

ahahah... nice metaphor, but which client will actually have his brand associated with nuclear weapons?! good effort tho!

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bad astronaut's picture
bad astronaut
Activity Score 544

The same client who agreed to have a mosquito blow up after drinking the blood of a guy who puts Tabasco on his pizza.

mayankbarolia's picture
Activity Score 144

yummy.. nice..

Prime83's picture
Activity Score 497

I do not think radiation sign means the same as the symbol of hot surfaces. Nice try anyway.

alejulimaty's picture
Activity Score 842

Schools should stop giving tabasco briefs as well as lego briefs, axe briefs, wonderbra briefs and condom briefs. Those kind of ads don`t look good on a trainee portfolio

Sven Gali's picture
Sven Gali
Activity Score 845

The reason why this ad doesn't work is the symbol used is for NUCLEAR WASTE more than radoiactive hot--not nuclear hot but radioactive waste. They missed the mark on this one.

bad astronaut's picture
bad astronaut
Activity Score 544

There are hot sauces and buffalo wings that refer to themselves as being they didn't really miss the mark.

silvi's picture
Activity Score 4172

I want to eat a pizza!

micheline's picture
Activity Score 46

disgusting in all senses

: l

Dev Kumar's picture
Dev Kumar
Activity Score 834

Ha...crazy piece of imagination.

hufflepoff's picture
Activity Score 430

Yeah, it works...but radiation...mmm. Not sure about that association