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Bouillabaise

Agency Network: 
Published/Aired: 
April 2008
Description: 

Print advertisment created by Ogilvy, South Africa for Tabasco, within the category: Food.

Advertising Agency: Ogilvy Johannesburg, South Africa
Creative Director: Jonathan Beggs
Art Director: Mike Martin
Copywriter: Alison Hingle
Photographer: Michael Lewis
Retoucher: Rob Frew

Comments (8)

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Highest Rated

missed my turn's picture
missed my turn
Activity Score 426

And for the fourth ad, we should show a toilet.

missed my turn's picture
missed my turn
Activity Score 426

And for the fourth ad, we should show a toilet.

missed my turn's picture
missed my turn
Activity Score 426

I think these are pretty cool though.

mauricio1828's picture
mauricio1828
Activity Score 13

I don't get it... tabasco is a bomb? Someone can explain me?

askon's picture
askon
Activity Score 433

WTF There are TVCs of this EXACT idea for Premium soda crackers... BADVERTISING ad its finest!

-- 9 out of 10 dentists agree that most people will believe any statistic you throw at them.

David Hasselblad's picture
David Hasselblad
Activity Score 120

Sorry mauricio, no-one can explain you...

I think I can explain the ad though. Tabasco ads a hot spice to food. So much so that with a small stretch of the imagination, you could call it 'explosive'. The creatives on this one must have seen the gazillion other ads with exploding food and thought "Hey, we could use this for Tabasco! We're brilliant!!"

jamesrothenburg's picture
jamesrothenburg
Activity Score 554

If this is a much better use of the exploding food than the crackers one did.

shococolocolo's picture
shococolocolo
Activity Score 27

so easy

STRTLRS's picture
STRTLRS
Activity Score 1601

I personally think flying calamari are going to sell the shit out of this product. And oh yeah, Tabasco isn't that hot; it's more sour than hot. Any hot connoisseur would know that. Paris Hilton is hotter than this.

www.storytellerscreative.com

---------------
I think, therefore... yeah.

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