Shrimp Fossil

Agency Network: 
March 2008

Agency Producer: Ms.Farida Taikul

Print advertisment created by Fame Line, Thailand for Systema, within the category: Health.

Advertising Agency:

Executive Creative Director:

Creative Director: ,

Senior Copywriter: Thanyathorn Suhathaikul

Art Director:

Published: December 2007

Comments (28)

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brucesanyo's picture
Activity Score 7

Bruce Sanyo .: Tilt my creative brain :. - São Paulo / Brasil


jiahsisco's picture
Activity Score 246

Discover what? A bird in a rock with a toothbrush?

sodomy's picture
Activity Score 262

I think it's Thai joke [ I'm Thai ] .
It's "hin poon'
It likes a hard thing on our teeth. The thing that dentist clear it away every time we go to them. It's hard like rock.
So, I think it might be a joke likes old rock... Maybe.

Also, they might use a tooth brush like a brush that professional use to discover dinosaur bone.

By the way, I use systema ^^ It's very soft.

EGGO's picture
Activity Score 354

Too unclear.

You have to hate advertising in order to truly love it.

brain123's picture
Activity Score 830

I like it. If it was a white rock would be easier to get...

radae's picture
Activity Score 2

You're right!
Absolutely same idea was done in China for Tide:

Wordnerd's picture
Activity Score 6692

Nooooo! please guys - this may look alike, but it's NOT the same idea! if it was, cannes would have 2 entries a year. and both would suck

gargamelord's picture
Activity Score 32

I dunno why, but I got it right away FANTASTIC!

Ad Junkie At Large's picture
Ad Junkie At Large
Activity Score 554

ya, to me it simply says discover the food that has been overlooked by inferior toothbrushes for so long

ivan's picture

Ditto. This is what I got right away. I like it.

but_why's picture
Activity Score 280

Well I guess they couldn't say 'discover old food', but 'Discover' isn't helping me get this idea.

man thurd's picture
man thurd
Activity Score 76

Tony Truong rocks fag

wildbore's picture
Activity Score 749

something give a silver!!

khalsain's picture
Activity Score 264

GREAT IDEA.......absolutely great work!!!!!!!!!!!!!

Rog's picture
Activity Score 6080

I'm with Khalsain.
Stunningly fresh idea.

>>>> That's not an ad. THIS is an ad.

Geimima's picture
Activity Score 824

use that toothbrush to remove the dust... you'll discover the fossil.

life is a playground

everartz's picture
Activity Score 7613

the idea is so sophisticated and unfortunately wont be recognized by the mass... at least in my opinion there could have been a headline, a copy or something to let it be more understandable..

| everartz |

LeeHarvey's picture
Activity Score 3045

Completely agree, everartz, nice visual, no doubt about that. Just a bit too far fetched.

ypyng chong's picture
ypyng chong
Activity Score 39

^^ Nic3~ I Lik3 iT~

Zekin's picture
Activity Score 102

I like it, maybe the "rock" has to be more white for a better link with theeth.

Tripioso's picture
Activity Score 470

I guess that brush is ressistant enough.

Life's a Trip. Enjoy the Ride!

giusbon's picture
Activity Score 71

I like it, but I'm afraid it may also say that this toothbrush bristle are as hard as stone. I'd be afraid for my gums...

m í t i c o's picture
m í t i c o
Activity Score 676

I think it is a great idea but you need a copy so that the public understands.

Rog's picture
Activity Score 6080

Stop thinking like ad people... and think like Archeologists.
They handle fossils like we'd handle a Gold Lion! :)

>>>> That's not an ad. THIS is an ad.

Weezard's picture
Activity Score 50

Loved it. Got the message as soon as i laid eyes on it

arcman's picture
Activity Score 41

Nah... I dont get it

arcman's picture
Activity Score 41

Good artwork needs no explanation

Saatchi Makak's picture
Saatchi Makak
Activity Score 246

Done overly done, needs no explanation.