Shrimp Fossil

Agency Network: 
March 2008


Agency Producer: Ms.Farida Taikul

Print advertisement created by Fame Line, Thailand for Systema, within the category: Health.

Advertising Agency:

Executive Creative Director:

Creative Director: ,

Senior Copywriter: Thanyathorn Suhathaikul

Art Director:

Published: December 2007
Log in or register to post comments
brucesanyo's picture

Bruce Sanyo .: Tilt my creative brain :. - São Paulo / Brasil


Activity Score 7
Art Director at Fess`Kobbi |

Bruce Sanyo .: Tilt my creative brain :. - São Paulo / Brasil

jiahsisco's picture

Discover what? A bird in a rock with a toothbrush?

Activity Score 246
Media Drink |

Jiah Sisco

sodomy's picture

I think it's Thai joke [ I'm Thai ] .
It's "hin poon'
It likes a hard thing on our teeth. The thing that dentist clear it away every time we go to them. It's hard like rock.
So, I think it might be a joke likes old rock... Maybe.

Also, they might use a tooth brush like a brush that professional use to discover dinosaur bone.

By the way, I use systema ^^ It's very soft.

Activity Score 262
student academy of art university [advertising]
EGGO's picture

Too unclear.

Activity Score 354
Other |

You have to hate advertising in order to truly love it.

brain123's picture

I like it. If it was a white rock would be easier to get...

Activity Score 830
Creative Director at Crea DRAFTFCB
radae's picture

You're right!
Absolutely same idea was done in China for Tide:

Activity Score 2
Wordnerd's picture

Nooooo! please guys - this may look alike, but it's NOT the same idea! if it was, cannes would have 2 entries a year. and both would suck

Activity Score 6692
gargamelord's picture

I dunno why, but I got it right away FANTASTIC!

Activity Score 32
Ad Junkie At Large's picture

ya, to me it simply says discover the food that has been overlooked by inferior toothbrushes for so long

Ad Junkie At Large
Activity Score 554
Art Director
ivan's picture

Ditto. This is what I got right away. I like it.

Creative Director at Ads of the World
but_why's picture

Well I guess they couldn't say 'discover old food', but 'Discover' isn't helping me get this idea.

Activity Score 280
man thurd's picture

Tony Truong rocks fag

man thurd
Activity Score 76
wildbore's picture

something give a silver!!

Activity Score 749
Creative Director at - - -
khalsain's picture

GREAT IDEA.......absolutely great work!!!!!!!!!!!!!

Activity Score 264
ad agency
Rog's picture

I'm with Khalsain.
Stunningly fresh idea.

Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

Geimima's picture

use that toothbrush to remove the dust... you'll discover the fossil.

Activity Score 824
Art Director at Trimedia Imaji |

life is a playground

everartz's picture

the idea is so sophisticated and unfortunately wont be recognized by the mass... at least in my opinion there could have been a headline, a copy or something to let it be more understandable..

Activity Score 7613
Art Director |

| everartz |

LeeHarvey's picture

Completely agree, everartz, nice visual, no doubt about that. Just a bit too far fetched.

Activity Score 3045
Creative Director
ypyng chong's picture

^^ Nic3~ I Lik3 iT~

ypyng chong
Activity Score 39
The One Academy, Bandar Sunway
Zekin's picture

I like it, maybe the "rock" has to be more white for a better link with theeth.

Activity Score 102
Tripioso's picture

I guess that brush is ressistant enough.

Activity Score 470
Art Director at Grupo Wisa |

Life's a Trip. Enjoy the Ride!

giusbon's picture

I like it, but I'm afraid it may also say that this toothbrush bristle are as hard as stone. I'd be afraid for my gums...

Activity Score 71
Copywriter at creative director
m í t i c o's picture

I think it is a great idea but you need a copy so that the public understands.

m í t i c o
Activity Score 676
Art Director at BBDO Honduras
Rog's picture

Stop thinking like ad people... and think like Archeologists.
They handle fossils like we'd handle a Gold Lion! :)

Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

Weezard's picture

Loved it. Got the message as soon as i laid eyes on it

Activity Score 50
arcman's picture

Nah... I dont get it

Activity Score 41
Graphic Designer
arcman's picture

Good artwork needs no explanation

Activity Score 41
Graphic Designer
Saatchi Makak's picture

Done overly done, needs no explanation.

Saatchi Makak
Activity Score 246
Featured Content

Latest Collections