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Shrimp Fossil

Campaign
Agency Network: 
Published/Aired: 
March 2008

Description

Agency Producer: Ms.Farida Taikul

Print advertisement created by Fame Line, Thailand for Systema, within the category: Health.

Advertising Agency:

Executive Creative Director:

Creative Director: ,

Senior Copywriter: Thanyathorn Suhathaikul

Art Director:

Published: December 2007
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brucesanyo's picture

Bruce Sanyo .: Tilt my creative brain :. - São Paulo / Brasil

hãhã..

brucesanyo
Activity Score 7
Art Director at Fess`Kobbi |

Bruce Sanyo .: Tilt my creative brain :. - São Paulo / Brasil

jiahsisco's picture

Discover what? A bird in a rock with a toothbrush?

jiahsisco
Activity Score 246
Media Drink |

Jiah Sisco
www.mediadrink.com

sodomy's picture

I think it's Thai joke [ I'm Thai ] .
It's "hin poon'
It likes a hard thing on our teeth. The thing that dentist clear it away every time we go to them. It's hard like rock.
So, I think it might be a joke likes old rock... Maybe.

Also, they might use a tooth brush like a brush that professional use to discover dinosaur bone.

By the way, I use systema ^^ It's very soft.

sodomy
Activity Score 262
student academy of art university [advertising]
EGGO's picture

Too unclear.

EGGO
Activity Score 354
Other |

You have to hate advertising in order to truly love it.

brain123's picture

I like it. If it was a white rock would be easier to get...

brain123
Activity Score 830
Creative Director at Crea DRAFTFCB
radae's picture

You're right!
Absolutely same idea was done in China for Tide:
http://www.coloribus.com/paedia/prints/2008/1/5/196950/4fe26aa25e50cbd...

radae
Activity Score 2
Wordnerd's picture

Nooooo! please guys - this may look alike, but it's NOT the same idea! if it was, cannes would have 2 entries a year. and both would suck

Wordnerd
Activity Score 6692
Copywriter
gargamelord's picture

I dunno why, but I got it right away FANTASTIC!

gargamelord
Activity Score 32
Ad Junkie At Large's picture

ya, to me it simply says discover the food that has been overlooked by inferior toothbrushes for so long

Ad Junkie At Large
Activity Score 554
Art Director
ivan's picture

Ditto. This is what I got right away. I like it.

ivan
Creative Director at Ads of the World
but_why's picture

Well I guess they couldn't say 'discover old food', but 'Discover' isn't helping me get this idea.

but_why
Activity Score 280
Watford
man thurd's picture

Tony Truong rocks fag

man thurd
Activity Score 76
Singapore
wildbore's picture

something missing....ok..ok...il give a silver!!

wildbore
Activity Score 749
Creative Director at - - -
khalsain's picture

GREAT IDEA.......absolutely great work!!!!!!!!!!!!!

khalsain
Activity Score 264
ad agency
Rog's picture

I'm with Khalsain.
Stunningly fresh idea.

Rog
Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

Geimima's picture

use that toothbrush to remove the dust... you'll discover the fossil.

Geimima
Activity Score 824
Art Director at Trimedia Imaji |

life is a playground

everartz's picture

the idea is so sophisticated and unfortunately wont be recognized by the mass... at least in my opinion there could have been a headline, a copy or something to let it be more understandable..
--
Everartz

everartz
Activity Score 7613
Art Director |

| everartz |

LeeHarvey's picture

Completely agree, everartz, nice visual, no doubt about that. Just a bit too far fetched.

LeeHarvey
Activity Score 3045
Creative Director
ypyng chong's picture

^^ Nic3~ I Lik3 iT~

ypyng chong
Activity Score 39
The One Academy, Bandar Sunway
Zekin's picture

I like it, maybe the "rock" has to be more white for a better link with theeth.

Zekin
Activity Score 102
Tripioso's picture

I guess that brush is ressistant enough.

Tripioso
Activity Score 470
Art Director at Grupo Wisa |

Life's a Trip. Enjoy the Ride!

giusbon's picture

I like it, but I'm afraid it may also say that this toothbrush bristle are as hard as stone. I'd be afraid for my gums...

giusbon
Activity Score 71
Copywriter at creative director
m í t i c o's picture

I think it is a great idea but you need a copy so that the public understands.

m í t i c o
Activity Score 676
Art Director at BBDO Honduras
Rog's picture

Stop thinking like ad people... and think like Archeologists.
They handle fossils like we'd handle a Gold Lion! :)

Rog
Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

Weezard's picture

Loved it. Got the message as soon as i laid eyes on it

Weezard
Activity Score 50
arcman's picture

Nah... I dont get it

arcman
Activity Score 41
Graphic Designer
arcman's picture

Good artwork needs no explanation

arcman
Activity Score 41
Graphic Designer
Saatchi Makak's picture

Done overly done, needs no explanation.

Saatchi Makak
Activity Score 246
Singapore
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