Chicken Fossil

Agency Network: 
March 2008


Agency Producer: Ms.Farida Taikul

Print advertisement created by Fame Line, Thailand for Systema, within the category: Health.

Advertising Agency:

Executive Creative Director:

Creative Director: ,

Senior Copywriter: Thanyathorn Suhathaikul

Art Director:

Published: December 2007
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ecflagcorp's picture

I think you thought TOO far outside the box on these. It might work with something else, but the toothbrush link to a fossil doesn't work that well.

Activity Score 108
Graphic Designer at graphic designer
bluejeans's picture

Very clear, smart, I get it.

Activity Score 28
Creative Director
Javier Ramírez's picture

All of us "get it" but, not smart, is sooooo far outside the box

Javier Ramírez
Activity Score 1243
Creative Director at Nexus BBDO |

Chief Creative Director Nexus BBDO

rajar's picture

agreed. a hint of a tooth looking like a rock with a fossil in it would have hit it. but we have to admit, cool thinking.

Activity Score 91
Art Director at Team Young & Rubicam
kuthub's picture

I Say.. it wud have been beter if it was for a toothpaste ad. and having all tht rotton and still find its tooth shining in white. well yes, then U wud have taken it forward.

Activity Score 24
Art Director at AD+WISE Worldwide |


kuthub's picture

Anywayz. .nice execution. the graphic designer or the art direcotr has done a great job to make it look real. weldone guyz on tht.

Activity Score 24
Art Director at AD+WISE Worldwide |


T-bone's picture

Must say the people who like this probably worked on it... this is terrible...

Activity Score 48
Critical Mass
Jet Propulsion Lab's picture

I honestly thought, at first sight, they were talking about the toothbrush as an archaeological tool! That's how dumb I was... (Although, they do use all kinds of different "brushes" at excavation sites, don't they?)

Jet Propulsion Lab
Activity Score 10679
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