Chicken Fossil

Agency Network: 
March 2008

Agency Producer: Ms.Farida Taikul

Print advertisment created by Fame Line, Thailand for Systema, within the category: Health.

Advertising Agency:

Executive Creative Director:

Creative Director: ,

Senior Copywriter: Thanyathorn Suhathaikul

Art Director:

Published: December 2007

Comments (8)

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ecflagcorp's picture
Activity Score 108

I think you thought TOO far outside the box on these. It might work with something else, but the toothbrush link to a fossil doesn't work that well.

bluejeans's picture
Activity Score 28

Very clear, smart, I get it.

Javier Ramírez's picture
Javier Ramírez
Activity Score 1243

All of us "get it" but, not smart, is sooooo far outside the box

Chief Creative Director Nexus BBDO

rajar's picture
Activity Score 91

agreed. a hint of a tooth looking like a rock with a fossil in it would have hit it. but we have to admit, cool thinking.

kuthub's picture
Activity Score 24

I Say.. it wud have been beter if it was for a toothpaste ad. and having all tht rotton and still find its tooth shining in white. well yes, then U wud have taken it forward.


kuthub's picture
Activity Score 24

Anywayz. .nice execution. the graphic designer or the art direcotr has done a great job to make it look real. weldone guyz on tht.


T-bone's picture
Activity Score 48

Must say the people who like this probably worked on it... this is terrible...

Jet Propulsion Lab's picture
Jet Propulsion Lab
Activity Score 10679

I honestly thought, at first sight, they were talking about the toothbrush as an archaeological tool! That's how dumb I was... (Although, they do use all kinds of different "brushes" at excavation sites, don't they?)