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Life’s Turns In A Sentence, 6

Campaign
Agency Network: 
Published/Aired: 
December 2011

Description

Print advertisement created by Leo Burnett, Switzerland for Swiss Life, within the category: Finance.

Caption

You are the only woman I love a man now.
For all life's twists and turns: Flexible financial plans.

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George Souza's picture

hahahahah, excellent job.

This one is the best of the campaign, made me laugh.

Always a pleasure to see a good ad based on strong copywriting. It's becoming rare at these times.

.Clean art direction, supports the text just as it has to, no overshadowing. Nice.

George Souza
Activity Score 116
morse's picture

Very good campaign. Bravo!

morse
Activity Score 18024
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Gincipit's picture

Great job! Funny and perfectly on the beam!

Gincipit
Activity Score 10
Copywriter at Brand Portal
kleenex's picture

I love the copy/

kleenex
Activity Score 51098
Web Designer/Developer
digifool's picture
digifool
Activity Score 264
Art Director
shahidali's picture

With a copy like this, who needs an art director:-)
Best campaign of the year. The whole series is awesome. Hats off to the copy writer. Clap clap clap.

shahidali
Activity Score 4069
Dhaka, Bangladesh |

shahid

Notorious's picture

hows ur njad friend doin. i heard hes busted.

Notorious
Activity Score 666
Other at Freeman Advertising |

outsmart me, if you can

shahidali's picture

i like your desperation.

shahidali
Activity Score 4069
Dhaka, Bangladesh |

shahid

djspiralz's picture

cool!

djspiralz
Activity Score 491
Copywriter
Notorious's picture

lame, stupid and worst of all, it's a copycat.
when will you guys learn to make something exceptionally original? GROW OLD if you can't grow up.

Notorious
Activity Score 666
Other at Freeman Advertising |

outsmart me, if you can

Roger Keynes's picture

Link thanks

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

gioborde's picture

Wasn´t Digifools link enough to prove the same exact idea was done, just for a different product. Or you need a couple more???

gioborde
Activity Score 1387
Art Director at LEO BURNETT |

GiBo

Roger Keynes's picture

Fuck it, it's Friday. Give me a couple more, Gi_.

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

Notorious's picture
Notorious
Activity Score 666
Other at Freeman Advertising |

outsmart me, if you can

Shahak's picture

why don't you stop spamming every print of this campaign with your unnecessary, childish comments?
If you claim it's done, post a link, if you don't have one, nobody cares.

Shahak
Activity Score 28
atb2005's picture

The link has been posted above.

I am pissed off! My favorite Canadian agency has been ripped off!

Shame on you, Leo Burnett!

atb2005
Activity Score 13557
Notorious's picture

Here's the link, http://adsoftheworld.com/media/print/bens_insect_repellent_beer
Now after you check it and you see when was it done please shuv the link up your dirty ass.

Notorious
Activity Score 666
Other at Freeman Advertising |

outsmart me, if you can

Shahak's picture

When, 3 years ago? I bet the people at Leo Burnett have been looking for an opportunity to rip it off since then.
And if they didn't, shame upon them for not looking up all advertising campaigns in the last 5 years and checking if the idea is original.

I don't even need to reply, your primitive language speaks for itself.

Shahak
Activity Score 28
Notorious's picture

i LOVE my primitive language. why do you have a problem with it, why????!!!

Notorious
Activity Score 666
Other at Freeman Advertising |

outsmart me, if you can

NicoCiego's picture

The idea works very well with SwissLife, but yes this is not the first time we saw this idea.
http://adsoftheworld.com/media/print/bens_insect_repellent_beer

NicoCiego
Activity Score 1033
Art Director at Quezon City Philippines
Lazarus's picture

Kind of fun.

Lazarus
Activity Score 1536
Creative Director
makelogobigger's picture

rip off.

makelogobigger
Activity Score 470
Copywriter
Milan Solanki's picture

पलंगतोड!

Milan Solanki
Activity Score 994
Copywriter at Spotlight Communication
My_friend_Goo's picture

It's sad that it has been done before. Cause this was frigging awesome.

My_friend_Goo
Activity Score 292
Copywriter at Awesome promegranate
andylefty's picture

Yes, like a smoking hot transexual.

andylefty
Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
rakel's picture

love it

rakel
Activity Score 250
Photographer at Escuela de Creativos Publicitarios de la Argentina
mr.x's picture

Haha I like! Very good and also very fresh!

mr.x
Activity Score 998
Forsbergs Skola
Bianconiglio's picture

the revenge of copywriting: stop abusing photoshop

Bianconiglio
Activity Score 406
Copywriter
shahidali's picture

well said :-)

shahidali
Activity Score 4069
Dhaka, Bangladesh |

shahid

adgoodie's picture

I don't like this campaign not because it's a total hack job. I don't like it because the tagline doesn't work. It talks about "twists" and "turns" but you don't get that imagery from the copy or the way it's laid out. Maybe if the tagline was something like "For all of life's unexpected surprises" or "sudden challenges" etc.

adgoodie
Activity Score 192
Copywriter
coolhandme's picture

always steal from the best. if you have to steal.

coolhandme
Activity Score 80
advertising ninja's picture

this campaign shows me how beautiful and great advertising can get. love the whole series.

aww.. been done before. still nice job tho.. good insight.
9/10 --> 7/10

advertising ninja
Activity Score 616
Art Director at brain, warsaw
Big McLargehuge's picture

Great series. I don't hold it against them that something similar has been done before.

Big McLargehuge
Activity Score 76
It'sNotEvenLikeThat's picture

Very very nice

It'sNotEvenLikeThat
Activity Score 5
Copywriter at Brunner |

mikelatshaw.com

MikeYikes's picture

Nicely done. The writing is good: the words flow flawlessly from one sentiment to the next. Great job.

MikeYikes
Activity Score 117
Creative Director
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