Also From This Campaign 6
Description
Print advertisement created by Leo Burnett, Switzerland for Swiss Life, within the category: Finance.
I'm not interested in getting married in church is more romantic.
For all life's twists and turns: Flexible financial plans.
Creative Director: Peter Brönnimann
Copywriters: Thomas Schöb, Simon Smit
Art Directors: Reto Clement, Daniele Barbiereo
I'm in love with the series.
Best campaign of the year.
shahid
I thought I misread. No I didn't. You did write that this was the best campaign of the year. I must be dreaming. Because this cannot be the best campaign of the year.
I personally think it's a good campaign, but not stellar.
you know, i get your point. well, why i like it is because of the superb transformation from one state of mind/situation to another captured in the copy so 'EFFORTLESSLY' that it sounds so natural. And its simple, connects well and has light humor.
some stupids are giving the link of repellent ads. they don't know that these techniques have been used by by old comedians to show how two contradictory news can be placed in a news paper side by side and can sound so funny. its a very old route and it fits to the usp of the product so well.
I may have overemphasized a bit saying it the best campaign; well it could be 'one of the best'. but then, i'm a fan of copy based ads.
shahid
hahaha... some shitwhole got angry. chill kabibi chill... its the season for u ppl to nod yer head and bleed for allaballa
outsmart me, if you can
Good copywriting.
Unfortunately, good copy writing too.
http://adsoftheworld.com/media/print/bens_insect_repellent_camping
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